Performance tracking

Get actionable real-time data at every stage of your campaign, create custom reports, and improve your ROI. Monitor your ad campaign performance and measure its results in real-time

Real-time analytics

Monitor and analyze your ad campaign performance in real time, make the adjustments promptly and reinvest your marketing budget into the top-performing ad campaigns

ad server real-time analytics illustration

Precise ad targeting

Use geographical, language, device, platform, demographics, behavioral, and 20 more ad targeting options to ensure your ads are delivered to the right audience and at the right time

precise ad targeting epom Targeting Options Epom DSP

Granular reporting

Break down your reports by multiple details: time, campaign type, targeting settings, ad format to understand the channels, campaigns, and ads that influence your conversions

Analytics Epom demand-side platform

Scheduled reports

Generate custom analytical reports on a recurring schedule (e.g daily, weekly, or monthly), download them or set up report delivery right to your email address when you need them

Dashboard Epom DSP

Analyze the performance of every advertising channel, get unprecedented data accuracy and build smarter strategy with Epom Ad Server Start a free trial

What is an Ad Tag and How to Generate It [Examples Inside]
Ad server Digital Advertising

What is an Ad Tag and How to Generate It [Examples Inside]

A world without ad tags would be too sterile and boring — no flashing banners, no Youtube pre-rolls, and (!) no extra revenue for you. Since we’re not living in a stir-crazy ads-prohibiting dystopia, we are all able to use small yet mighty ad tags. Invisible from the outside, these chunks of code are extremely crucial in ad tech.

Chrome's SameSite Cookie Changes - What Do They Mean for Ad Tech?
Ad server Digital Advertising

Chrome's SameSite Cookie Changes - What Do They Mean for Ad Tech?

Chrome has rolled out its SameSite cookie update on February 4, find out how it will impact you as a publisher or an ad tech agency.