Adtech Trends 2025: Predictions, Challenges and Survival Tips
Jan 13, 20256 min read
Ad tech in 2025 is a wild environment, and you’d better get ready for it. CTV, consolidation, AI and the death of privacy – find out what to wait fo...
Digital Advertising News & Trends
Best trends and news from the world of digital advertising gathered here. Read, learn, and implement the better advertising strategy.
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Programmatic of Tomorrow or a DSP Utopia: Privacy Sandbox Explained
Dec 05, 20249 min readThe Privacy Sandbox finally explained: what does Google’s initiative consist of, how does it work, and how does the programmatic auction go inside the Pri...
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Level Up With Retail Advertising: Hot Media Strategy Examples and Trends in 2025
Nov 27, 202412 min readModern retail advertising is technology-based and helps companies reach customers efficiently. Read this article to learn more about retail media advertising!
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CPM vs RPM Debate: Balancing Metrics for Maximizing Earnings
Nov 20, 20249 min readThe main goal of every publisher is to maximize revenues. Read this article to discover how solving the CPM vs RPM dilemma helps achieve this objective!
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Beyond Play Button: Outstream Video Advertising Under Spotlight
Nov 05, 202410 min readIf you're looking to expand your campaigns beyond instream ads, outstream video advertising can be a perfect option. Keep reading to find out about its benefits...
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Dream on the Screen: Crafting Your TV Media Buying Strategy
Nov 04, 202411 min readIs traditional TV still a thing in advertising? And how does it work compared to digital TV? What do CTV and OTT mean? Read about it in our TV media buying guid...
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Brand Advertising vs. Performance Advertising: Fight!
Oct 24, 202410 min readBrand advertising vs performance advertising: what are the benefits and challenges of each? When to use them? Is there any middle ground? Find out in the articl...
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Turn Up the Volume: How Programmatic Audio Can Transform Your Ad Campaigns
Oct 17, 202410 min readWe're witnessing a surge in audio content, generating opportunities for marketers. Read the article to learn how to benefit from programmatic audio advertising!