Header Bidding Explained: How To, How Much and Why?
Aug 23, 202410 min read
How does header bidding work? How much should you invest to make it work? What even is header bidding in the first place? Learn the answers with this article!
Digital Advertising News & Trends
Best trends and news from the world of digital advertising gathered here. Read, learn, and implement the better advertising strategy.
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Programmatic Advertising Examples: 10 Inspiring and Efficient Campaigns
Aug 16, 202411 min readIn the world of modern digital marketing there are genuine leaders. Read this article to find the most interesting examples of programmatic advertising!
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![Ad Placement Deep Dive: What You Should Know as a Publisher [+ Quiz]](/resources/blogArticles/ad-placement-guide/Preview.webp "Ad Placement Deep Dive: What You Should Know as a Publisher [+ Quiz]")
Ad Placement Deep Dive: What You Should Know as a Publisher [+ Quiz]
Aug 05, 202414 min readWhat is the difference between ad unit and inventory? What is digital ad placement, and how do you optimize it? Read on to discover publisher’s must-learn...
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![What is an Ad Tag and How to Generate It [Examples Inside]](/resources/blogArticles/what-is-an-ad-tag/Preview.webp "What is an Ad Tag and How to Generate It [Examples Inside]")
What is an Ad Tag and How to Generate It [Examples Inside]
Jul 29, 202410 min readA world without ad tags would be too sterile and boring — no flashing banners, no Youtube pre-rolls, and (!) no extra revenue for you. Since we're not liv...
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The Ad Network: Every Question Answered + Top 10 Display Advertising Platforms on the Market
Jul 26, 202411 min readWhat is a display ad network? How does it work and how is it different from other ad businesses? Learn that as well as top 10 display advertising platforms
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Banner Ad Sizes Mastery: Most Popular Options For Every Channel
Jul 16, 202412 min readWhat banner ad sizes are perfect for your campaign? In this article, we'll discuss standard and popular desktop and mobile banner ad sizes. Read and choose!
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The eCPM Playbook: How to Analyze This Metric and Boost Your Revenue
Jul 02, 20245 min readWhy eCPM is the key metric for publishers? What's the eCPM meaning and the eCPM formula? How to increase eCPM and earn more? Read the article to find the answer...
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![Using DSP Platforms to Boost Media Buying [+ Top-9 DSP Examples Inside]](/resources/blogArticles/dsp-platform-examples/Preview.webp "Using DSP Platforms to Boost Media Buying [+ Top-9 DSP Examples Inside]")
Using DSP Platforms to Boost Media Buying [+ Top-9 DSP Examples Inside]
May 31, 202415 min readDiscover the best DSP platform to enhance your ad campaigns. Learn how top DSPs optimize ad buying, targeting, and performance for maximum ROI.