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Best trends and news from the world of digital advertising gathered here. Read, learn, and implement the better advertising strategy.
![Sweet Lies or Effective Persuasion? Meet Fallacies in Advertising [+14 Examples Inside]](/resources/blogArticles/fallacies-in-advertising/Preview.webp "Sweet Lies or Effective Persuasion? Meet Fallacies in Advertising [+14 Examples Inside]")
What are fallacies in advertising? What types are there? How do companies use them? Time to discover the advertiser’s best-kept secret and learn 14 exampl...
Confusing adtech and martech? Don't worry! Click here to discover every major and minor difference in purpose, tech stack, and usage between martech and adtech.
Discover practical strategies for CTV advertising that engage viewers and maximize impact. Read the comprehensive guide to using a CTV ad server
What is a 3rd-party ad server and how does third-party ad serving work? Find out everything about third-party ad servers below.
Learn what supply path optimization is. Discover how both advertisers and publishers may benefit from optimizing the programmatic chain and cut unnecessary cost...
Learn the benefits of Telegram and how to advertise on Mini Apps with any ad format, without additional payments and with optimized code before your competitors...
![Brand Advertising: The Game of Building Customer Trust and Increasing Revenues [+ 3 Must-See Examples]](/resources/blogArticles/brand-advertising/Preview.webp "Brand Advertising: The Game of Building Customer Trust and Increasing Revenues [+ 3 Must-See Examples]")
A strong brand reputation and emotional connection with customers benefit the company greatly. Read this article to find out how brand advertising helps you win...
Ad tech in 2025 is a wild environment, and you’d better get ready for it. CTV, consolidation, AI and the death of privacy – find out what to wait fo...