What Are HTML5 Ads and How to Serve Them Code-Free
Aug 04, 20259 min read
Learn how to create impactful HTML5 ads. Discover how to serve interactive banners using templates and improve user engagement with practical tips.
Digital Advertising News & Trends
Best trends and news from the world of digital advertising gathered here. Read, learn, and implement the better advertising strategy.
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CPM, CPC, CPA: Which Ad Payment Model Works Best in 2025?
Aug 04, 202514 min readUnderstand CPC, CPM, CPA, and modern ad payment models like CPV, CPI, and CPH. Compare strategies, learn cost per mille formula, and avoid overspend.
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Life in the Old Dog? What Is a DMP, CDP vs DMP
Jun 27, 202510 min readDiscover if a data management platform is a viable option in current ad tech. Learn the difference between dmp vs cdp, when to use a DMP and how to build your o...
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First-Party Data Strategy: How to Advertise Without Losing the User's Respect
Jun 26, 202514 min readHow do you build a first-party data strategy? Learn how first-party advertising differs from other data types, what its pros & cons are, and how to use it effec...
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![Ad Placement Deep Dive: What You Should Know as a Publisher [+ Quiz]](/resources/blogArticles/ad-placement-guide/Preview.webp "Ad Placement Deep Dive: What You Should Know as a Publisher [+ Quiz]")
Ad Placement Deep Dive: What You Should Know as a Publisher [+ Quiz]
Jun 17, 202514 min readWhat is the difference between ad unit and inventory? What is digital ad placement, and how do you optimize it? Read on to discover publisher’s must-learn...
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![What is an Ad Tag and How to Generate It [Examples Inside]](/resources/blogArticles/what-is-an-ad-tag/Preview.webp "What is an Ad Tag and How to Generate It [Examples Inside]")
What is an Ad Tag and How to Generate It [Examples Inside]
Jun 17, 202510 min readA world without ad tags would be too sterile and boring — no flashing banners, no Youtube pre-rolls, and (!) no extra revenue for you. Since we're not liv...
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![Sweet Lies or Effective Persuasion? Meet Fallacies in Advertising [+14 Examples Inside]](/resources/blogArticles/fallacies-in-advertising/Preview.webp "Sweet Lies or Effective Persuasion? Meet Fallacies in Advertising [+14 Examples Inside]")
Sweet Lies or Effective Persuasion? Meet Fallacies in Advertising [+14 Examples Inside]
Jun 17, 202510 min readWhat are fallacies in advertising? What types are there? How do companies use them? Time to discover the advertiser’s best-kept secret and learn 14 exampl...
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Martech vs Adtech: How to Understand Each and Become the Master of Both
Jun 12, 202510 min readConfusing adtech and martech? Don't worry! Click here to discover every major and minor difference in purpose, tech stack, and usage between martech and adtech.