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Best trends and news from the world of digital advertising gathered here. Read, learn, and implement the better advertising strategy.
![Brand Advertising: The Game of Building Customer Trust and Increasing Revenues [+ 3 Must-See Examples]](/resources/blogArticles/brand-advertising/Preview.webp "Brand Advertising: The Game of Building Customer Trust and Increasing Revenues [+ 3 Must-See Examples]")
A strong brand reputation and emotional connection with customers benefit the company greatly. Read this article to find out how brand advertising helps you win...
Ad tech in 2025 is a wild environment, and you’d better get ready for it. CTV, consolidation, AI and the death of privacy – find out what to wait fo...
![Sweet Lies or Effective Persuasion? Meet Fallacies in Advertising [+14 Examples Inside]](/resources/blogArticles/fallacies-in-advertising/Preview.webp "Sweet Lies or Effective Persuasion? Meet Fallacies in Advertising [+14 Examples Inside]")
What are fallacies in advertising? What types are there? How do companies use them? Time to discover the advertiser’s best-kept secret and learn 14 exampl...
The Privacy Sandbox finally explained: what does Google’s initiative consist of, how does it work, and how does the programmatic auction go inside the Pri...
Modern retail advertising is technology-based and helps companies reach customers efficiently. Read this article to learn more about retail media advertising!
The main goal of every publisher is to maximize revenues. Read this article to discover how solving the CPM vs RPM dilemma helps achieve this objective!
If you're looking to expand your campaigns beyond instream ads, outstream video advertising can be a perfect option. Keep reading to find out about its benefits...
Is traditional TV still a thing in advertising? And how does it work compared to digital TV? What do CTV and OTT mean? Read about it in our TV media buying guid...