Digital Advertising News & Trends

The main goal of every publisher is to maximize revenues. Read this article to discover how solving the CPM vs RPM dilemma helps achieve this objective!

If you're looking to expand your campaigns beyond instream ads, outstream video advertising can be a perfect option. Keep reading to find out about its benefits...

Is traditional TV still a thing in advertising? And how does it work compared to digital TV? What do CTV and OTT mean? Read about it in our TV media buying guid...

Brand advertising vs performance advertising: what are the benefits and challenges of each? When to use them? Is there any middle ground? Find out in the articl...

We're witnessing a surge in audio content, generating opportunities for marketers. Read the article to learn how to benefit from programmatic audio advertising!

Push advertising is coming into its renaissance. Why do push ad networks see it that way? How do you even start push action? Learn the secrets of push with Epom...

Media buying tools can help achieve any campaign goal, from attracting visitors to stimulating purchases. Learn more about media buying platforms with us!

Still searching for an explanation of digital OOH? You're at the right spot! Learn DOOH advertising, Dooh ad servers and how to become a pro at programmatic DOO...