What Are HTML5 Ads and How to Serve Them Code-Free
February 14, 20239 min read
A short guide on how your business can benefit from using HTML5 ads and how to serve these ad formats using templates.
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CPM, CPC, CPA: Make a Fail-Proof Choice for Your Ad Campaign
August 30, 20229 min readA detailed comparison of CPM, CPC, CPA + 5 more pricing models to help you choose the right one.
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What are DOOH Ads & How to Launch a DOOH Campaign in 2023
May 26, 20229 min readDigital out-of-home is a tech-savvy alternative to traditional OOH. Check out DOOH benefits, software, metrics, and how to launch a DOOH campaign in 2023.
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How to 2022: Seven Advertising Industry Insights
Apr 08, 20228 min readEpom interviewed some major digital agencies about 2022. Performance, 3rd-party cookies, and programmatic among the highlights.
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![7 Programmatic Trends You Might Have Already Heard Of, But Not This Way [Quiz]](/resources/blog/programmatic-trends-predictions/435x260.png "7 Programmatic Trends You Might Have Already Heard Of, But Not This Way [Quiz]")
7 Programmatic Trends You Might Have Already Heard Of, But Not This Way [Quiz]
Feb 10, 20229 min readMajor ad tech predictions and programmatic trends summarized in a single article. Discover innovations to enrich your media buying in 2022.
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10+ Cyber Monday Deals to Take Your Marketing Game to the Moon and Back
Nov 26, 20219 min read10+ sweet Cyber Monday & Black Friday marketing deals to enhance your digital marketing and advertising strategy.
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![5 Ad Server Features That Ad Networks Love [Infographic]](/resources/blog/5-ad-server-features-ad-networks-love/preview.png "5 Ad Server Features That Ad Networks Love [Infographic]")
5 Ad Server Features That Ad Networks Love [Infographic]
Aug 31, 20217 min readAd serving platforms offer many tools, but according to our recent research, there are five features that make ad networks' hearts skip a beat.
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White-Label Ad Tech Software or Develop It From Scratch? The Definite Answer
Aug 23, 202112 min readExplore how white-label software differs from solutions developed from scratch. Discover the advantages of buying a white-label DSP.
