Meet Epom WL DSP 6.2: Your Secret Weapon for Ad Dominance

Imagine your ad campaign is like a high-wire act. One slip, and you're either burning through your budget too fast or missing your audience entirely. Now, picture having a set of tools that not only balances your campaign perfectly but also offers advanced insights, deeper control, and a seamless user experience.

Enter Epom WL DSP 6.2, the ultimate upgrade to your ad strategy. This isn't just a few bells and whistles; it's a full-blown toolkit overhaul. From the zen-like precision of Even Pacing to the effortless Auto-Fill Retargeting Lists and from advanced analytics filters to the all-powerful Super Admin role, WL DSP 6.2 is here to elevate your campaigns to new heights. Get ready to dive into a world where campaign management is not just easier — it's downright exciting.

Even Pacing Service

Ad campaigns can be messy. Too many impressions too fast? You burn through your budget before you can blink. Too slow? Your ads are like a party invite that never arrives — your audience misses out, and so do you. That’s where Epom’s shiny new Even Pacing Service in WL DSP 6.2 steps in to save the day (and your campaign).

What is Even Pacing, Anyway?

In simple terms, the Even Pacing Service is like the perfect balancer of ad delivery. Not too fast, not too slow — it makes sure your impressions are just right and spread evenly throughout the campaign. No more panicked end-of-the-month rushes or awkward moments when your ad shows up like an overenthusiastic guest crashing the party.

Your target audience doesn’t get sick of seeing the same ad every time they refresh their feed. And that’s golden because, let’s be honest, we’ve all been there — “Ugh, not this ad again!”

To prevent that "ad fatigue," the system ensures your ads appear naturally across the campaign, maximizing exposure and engagement. Win-win, right?

How Even Pacing Works?

To activate Even Pacing, you need to follow a few simple steps:

1. Set flight dates — You’ve got to have a clear start and end date for your campaign. Simple.
2. Total impressions limit — You’ll need to decide on the maximum number of impressions you want to serve.
3. Daily impressions cap — If you want to get fancy, you can set a daily limit, too.
4. Flip the switch – Turn on the feature. Yep, it’s really that easy.

Voilà! Now your campaign is ready to roll at a perfect pace.

One important note: this service applies only to impressions, not clicks or spend. So, if you were hoping for a magic wand to make everything even, hold your horses.

The Early Surge Case: Don’t Freak Out

Okay, heads-up: when you first start using Even Pacing, you might see a surge in impressions during the initial hours of bidding. And that’s totally fine!

Here’s why: the system tries to make up for the time that was lost before you switched on the feature. After the initial blitz, the system calms down, and your impressions start to distribute evenly. You’ll see a nice, steady flow for the rest of the campaign, just like you planned.

A Feature for the Real Control Freaks

We all know how nerve-wracking it can be to micromanage a campaign, watching every penny and impression like a hawk. The Even Pacing Service takes a load off your shoulders, letting you manage your campaign with the confidence that you won’t blow your budget in one go — or, worse, fizzle out before it even really gets started.

But don’t expect surgical precision. The system will give you balanced results, but not perfect daily distribution. It’s not a clockwork machine — more like a well-oiled, but human, operation.

Retargeting: User ID and IFA List Auto-Filling

In the digital ad world, retargeting is the secret sauce for turning casual browsers into loyal customers. And with the release of Epom's WL DSP 6.2, retargeting has just received a serious upgrade. Forget about the tedious manual processes — user ID and IFA list auto-filling is here to make everything smoother, faster, and smarter.

What Is Retargeting Auto-Filling?

In the previous versions of the DSP, creating a retargeting list was possible, but it required a bit more manual effort. You’d have to go through the process of copying links, placing them on your website, and then recording user IDs that visited. Then, you’d head into your campaign dashboard and select the users who interacted with your site to either show them additional creatives or exclude them from further campaigns.

Fast forward to WL DSP 6.2, and this process has been significantly improved. Now, you can create and fill your retargeting lists automatically, not just from new user actions but directly from existing campaigns.

At its core, this feature allows you to create and auto-fill retargeting lists with users who have completed specific events — like bids, impressions, or clicks — all at the campaign level. Each event type is controlled by its own permission (which is off by default, to keep things clean). But here’s the kicker: the BID_USER_ID_AUTOFILLING feature is now enabled by default, meaning the system will automatically start building your retargeting lists as soon as you get rolling.

So, let’s say a user clicks on one of your banners — bam! That user ID goes straight into your retargeting list, ready for you to engage them later with follow-up campaigns or to exclude them if needed. The days of manually adding IDs or hunting down which users interacted with your campaign? Gone.

How Does It Work?

It’s pretty simple, actually. Here’s a quick guide:

1. Head to the campaign dashboard and locate the Automatic Filling Retargeting block.
2. Choose your event type — want to target users who clicked on your banner? Toggle the Click event type.
3. Create your retargeting list — the system will do the heavy lifting, auto-filling the list with user IDs from existing campaigns. If there are already lists in your targeting, you can choose from them as well.
4. Once your list is created, you’ll find it in the Retargeting > User ID section. From there, you can link it to future campaigns to deliver a specific creative or, on the flip side, exclude it from certain campaigns entirely.

The new retargeting workflow in DSP 6.2 saves a ton of time, especially if you’re running campaigns across multiple platforms. You no longer have to navigate the painstaking process of manually creating lists and pulling user data. Plus, this system makes it super easy to keep your campaigns up to date and responsive without extra effort.

Need to make changes? You can even disable the auto-filling feature, so no new users are added to the list, but the list itself remains active for future use. And if you ever decide you no longer need a list, deleting it is a breeze — but fair warning, this will erase all data associated with it permanently.

Additional Group By and Filters for Admin Analytics

In version 6.1, Admin Analytics was limited to grouping data by a few basic dimensions — Date, SSP, and User. Sure, you could get some insights, but it wasn’t exactly the full picture. Fast forward to DSP 6.2, and the game has changed. Now, you have a full set of dimensions at your disposal, including:

• Date
• Country
• Browser
• Operating System (OS)
• User
• SSP
• SSP Endpoint

Instead of switching between different tabs, all of these dimensions are available in the group by feature, and you can now apply them as filters directly within your analytics. Whether you’re looking to segment performance by region, pinpoint how your ads perform on specific browsers, or track which supply-side platforms (SSPs) deliver the best results, it’s all at your fingertips.

More Flexibility, More Power

Imagine you're trying to understand how your campaign performed in a specific country, on a particular operating system. In the previous version, you'd be a bit limited. Now, you can simply group by OS, and filter by country, giving you much richer insights into how users interact with your ads on a granular level.

The added dimensions make it easier to fine-tune campaigns, optimize ad delivery, and see what’s working (and what’s not) with a level of detail that was previously out of reach.

Impressions Limits and Percentage on the Campaign

A new Impressions Limits and Percentage Tracking feature offers greater visibility into your campaigns and gives you the tools to stay on track — without the guesswork.

With DSP 6.2, additional information about your campaign’s impressions is now front and center, right where you need it: directly on the campaign dashboard and on individual campaign cards. These new fields give you real-time insights into:

1. Expected impressions — The number of impressions you should have delivered by a certain point in the campaign, based on your start and end dates and total impression limits.
2. Actual impressions — The actual number of impressions delivered up to the current moment.

The most helpful part? These fields aren’t just numbers; they’re broken down into percentages, showing how close you are to reaching your campaign’s impression goals.

How It Works

Let’s break it down further. Once you’ve set the Start & End Dates and your Total Impressions Limit, the DSP will start tracking the percentage of impressions you should have served so far. This new display on both the campaign page and individual cards provides two key percentages:

• Expected impressions percentage — This is the theoretical percentage of impressions you should have delivered by today, based on the overall campaign timeline and your impression limits.
• Delivered impressions percentage — This shows how many impressions have actually been delivered so far, giving you a real-time snapshot of performance.

Why This Matters

Campaign pacing can make or break your success, especially when you’re working with limited budgets and specific impression targets. Knowing exactly how far along you are in your plan allows you to make critical adjustments.

Are you delivering too few impressions and risk underserving your campaign? Or, are you speeding through impressions too quickly, potentially exhausting your budget early? By comparing the Expected and Delivered percentages, you can answer these questions at a glance.

Xandr Connector

The Xandr Connector is a tool that facilitates communication between Epom's demand-side platform (DSP) and Xandr, one of the leading marketplaces for buying and selling digital advertising inventory.

Essentially, the Xandr Connector allows advertisers to reach a broader audience by tapping into Xandr’s extensive network of publishers. Through this integration, DSPs can bid on ad placements across a wide range of websites, ensuring that ads appear in front of the right audience at the right time.

How It Works

Let’s break it down with a fun example. Imagine there is a website called toaster-lovers.com, and it has a free ad space. Xandr knows about this and sends out a bid request to various DSPs, including Epom. If there’s a match between Xandr’s bid request and one of Epom’s creatives (your ad), Epom responds with a bid response, and — voilà! — your ad might just be the one that gets displayed on toaster-lovers.com. This is the essence of the real-time bidding (RTB) flow.

However, to enable this smooth interaction with Xandr and participate in their auctions, certain changes had to be made to the way bid responses are sent from Epom DSP. In version 6.2, those modifications have been implemented, streamlining the process and ensuring that Epom DSP users can fully participate in Xandr auctions without any hitches.

Setting Up the Xandr Connector

Setting up the Xandr Connector in Epom DSP is straightforward. Here's a quick guide:

1. Navigate to ‘Traffic Settings’ in your Epom DSP dashboard.
2. Head over to ‘SSP Endpoints’ where you'll either create a new endpoint or open an existing one.
3. Scroll down to the end of the page, where you’ll find the Xandr-specific settings.

One key aspect of this setup is the TID (Transaction ID), which serves as a default key macro. This macro helps track and log each transaction, making it easier to monitor bidding activity and performance.

The power of the Xandr Connector doesn’t end with simple integration. Advertisers can also customize their bid responses using macros. By utilizing custom macros, you could ensure that your bid responses only trigger for users who meet a certain demographic or behavior criteria.

Why It Matters

In a marketplace where every millisecond counts, having the right tools in place to streamline your ad bidding process is crucial. The Xandr Connector in Epom WL DSP 6.2 makes sure that you’re always ready to respond to bid requests quickly and accurately, improving your chances of winning those high-value impressions.

New User Role: Super Admin

In Epom WL DSP 6.2, a new user role, Super Admin, has been introduced to offer an additional layer of administrative control while maintaining rigorous oversight by the Root user. This role is designed to streamline platform management and enhance operational efficiency, bridging the gap between the Root user and other administrative roles.

What is the Super Admin Role?

The Super Admin role is akin to the Root user but with specific limitations and privileges that distinguish it from the highest level of access. Super Admins have broad administrative capabilities, but they do not have access to certain Root user-specific reports or activities. This ensures that while Super Admins can manage and oversee the platform effectively, the Root user retains ultimate control and security.

Key Capabilities of Super Admins

1. Broad administrative access — Super Admins can edit bid streams and have access to all users created on the platform.
2. Permission control — Only the Root user can modify Super Admin permissions. Access reports and user activity — Super Admins have the ability to view access reports for all roles except for other Super Admins and Root users.
3. Role assignment and account management — The creation, activation, and deactivation of Super Admin accounts are tightly controlled by the Root user. Super Admin roles are assigned exclusively by the Root user.
4. Restricted registration — Registration for the roles of Root, Super Admin, or Admin cannot be performed via standard registration processes.
5. Hierarchical access — In the updated user roles hierarchy, the Super Admin role sits directly below the Root user. Super Admins have full access to all roles beneath them, including Admin, Supervisor, and Advertiser. They can perform all actions available to these lower roles but cannot engage in activities exclusive to the Root user.
6. "Login As" feature — Super Admins can utilize the "loginAs" feature to impersonate any user except the Root user.

Why It Matters

The introduction of the Super Admin role in Epom WL DSP 6.2 brings a balance of control and oversight to the platform’s administrative structure. In summary, the Super Admin role enriches the administrative capabilities by offering expanded access and control, coupled with strict oversight mechanisms. This role is designed to optimize platform management while ensuring that security and control remain firmly in the hands of the Root user.

Traffic Funnel: Fixes and Improvements

The Traffic Funnel is essentially a sophisticated debugging tool that visualizes the journey of bid requests as they move through different stages of the bidding process. Think of it as a funnel that captures and illustrates every step from the moment a tracking event occurs to when the bid request reaches the bid stage, and eventually, to impressions and clicks.

Key Features and Improvements

• Enhanced debugging — Unlike previous debugging tools, the Traffic Funnel offers support for a greater variety of exclusion reasons. It allows you to see precisely where bid requests are dropping off and why, helping you to troubleshoot more effectively.
• Visual representation — The tool displays data in a funnel format, showing the number of bid requests at each stage of the process. This visualization helps you understand the flow of traffic and identify issues in the bidding process.
• Integrated analytics — The Traffic Funnel is part of the broader analytics suite within Epom DSP. It includes four active filters — Campaign, Creative, SSP Endpoint (EP), and Country — all tied to permissions within the analytics module. You must apply at least one filter to activate the analysis, ensuring that you are analyzing relevant data.

How to Start Using the Traffic Funnel

1. Select filters — Begin by choosing one or more filters from the available options. These filters help you focus the analysis on specific aspects of your traffic, such as a particular campaign, creative, or country.
2. Apply filters & start — Click on “Apply Filters And Start” to activate the traffic analysis. The front-end behavior includes a “Start” button that remains inactive until at least one filter is applied.
3. Visual cues — While the tool is active, you’ll see messages like “Data is gathering...” indicating that the Traffic Funnel is processing the data. If the tool is inactive or no filters are applied, you’ll see “Data is not gathering.”

Use Cases

Here’s how you might use the Traffic Funnel in a real-world scenario:

• Creative analysis — Suppose you have five different creatives running in your account. If you activate a filter for a specific country, the Traffic Funnel will analyze and compare the traffic coming from that country across all your creatives.
• Country-specific insights — If you’re running campaigns in multiple countries, you can use the Traffic Funnel to compare traffic performance across different regions.
• SSP endpoint evaluation — By applying the SSP Endpoint filter, you can examine traffic coming through specific SSPs. This is particularly useful for evaluating which SSPs are driving the most valuable traffic and which ones might be causing issues.

Why It Matters

In summary, the Traffic Funnel in Epom WL DSP 6.2 is a powerful tool that enhances your ability to analyze and debug traffic. With its comprehensive filtering options and visual representation, it’s designed to make traffic analysis easier, more intuitive, and more actionable. Whether you’re troubleshooting issues or optimizing your bidding strategies, the Traffic Funnel gives you the insights you need to drive better results.

Extra Features

Epom WL DSP 6.2 also brings several key updates and enhancements to improve user experience and operational efficiency. Here's a look at some of the standout features in this release:

Geo Targeting Enhancements

Geo targeting in Epom WL DSP 6.1 allowed for region names described in full text, such as "Ukraine," "Odes'ka oblast," and "Odesa." With the new release, we've introduced support for ISO-3166-2 region codes, enhancing the precision and flexibility of geo-targeting capabilities.

What’s New:

• ISO-3166-2 region codes — Bid requests containing these codes are now accepted, expanding geo-targeting functionality.
• Example request — To target Odesa, your bid request might look like this:

"geo": {
   "country": "UKR",
   "type": 2,
   "lat": 46.4752,
   "lon": 30.7338,
   "region": "51",
   "city": "Odesa",
   "zip": "65000",
   "accuracy": 50
}

• Dual specification support — Both full text and ISO-3166-2 codes are now supported, offering greater flexibility in targeting.

Bidstream Improvements

1. Campaign Limits Permissions:
   • Spend and impressions limits — Permissions now control limits for spend and impressions, providing enhanced management and oversight.
2. Druid Segments Daily Folding:
   • Data retention — Statistics are stored for 45 days. For accessing older data, a new feature provides aggregated analytics by day, helping to mitigate data granularity issues.
3. Automatic Registration:
   • EX registration — New users are automatically registered on EX once the Traffic Hub is created, streamlining the setup process.

Design System Updates

The Design System in Epom WL DSP 6.2 has undergone a significant refinement, affecting various components of the platform. While many changes might not be immediately visible, the updates are designed to enhance overall usability and functionality.

Key Design Updates:

Time selection to Flight Dates — A more intuitive and flexible time selection component.

Confirmation dialog component — Improved confirmation dialogs for better user interactions.

Creatives table — Enhanced table design for managing and viewing creatives.

Checkbox button component — Updated design for checkboxes, making selections clearer and more accessible.

Loading states — improved visual feedback during loading processes to keep users informed.

These updates collectively contribute to a smoother user experience and more efficient platform operation.

The Bottom Line

In the fast-paced world of digital advertising, standing still means falling behind. Epom WL DSP 6.2 is here to ensure that not only do you keep up, but you lead the charge with an arsenal of game-changing features. We believe the 6.2 version is more than an upgrade; it’s a revolution in how you approach advertising. It’s about giving you the freedom to innovate, the tools to control, and the insights to optimize — all wrapped up in a user-friendly package that makes campaign management a breeze. So, take the plunge. Embrace the chaos, the control, and the excitement of a platform that’s designed not just to meet your needs but to exceed your expectations.