Epom WL DSP 6.5: Fresh Features for Ad Dominance

Welcome to the latest chapter in DSP evolution. Epom WL DSP 6.5 isn’t just an update — it’s a full-blown transformation. From intuitive filters to smarter bidding and Even Pacing with time zones, this release brings simplicity and efficiency to the forefront. If managing campaigns ever felt like an uphill battle, this update will be your breath of fresh air. Let’s dive into the highlights that promise to make your digital advertising journey smoother, smarter, and more impactful.

Autopilot Gets a Glow-Up

In this update, Autopilot was in the spotlight, as our dev team spent the most time refining this big part of the system. Check it out!

Bidding Rules: Same Logic, Brand-New Look

Let’s talk about bidding rules. Are they still logical? Absolutely. Have they had a glow-up? You bet. Instead of card chaos, you get a straightforward list. No need to dig through each rule like you’re treasure hunting — just hover over it to see the details. On this list, you can choose a specific bidding rule, and when you enter it, you see what you have previously seen on the cards — conditions and actions.

Three actions you can take (and take often):

1. Pause creatives.
2. Add filters.
3. Adjust modifiers (with a lot more freedom than before).

And here's the kicker: you can now apply any filter type to your rules. If it’s Tag ID, it’s Tag ID. If it’s ZIP Code, well, you get the idea.

Filters That Actually Make Sense

Listen up: filters are no longer the chaotic free-for-all they used to be. Each one is now locked into a single type. That’s right, no more trying to cram ZIP codes and Tag IDs into the same filter.

The lineup includes:

• Site Domain / App Bundle
• Tag ID
• Site/App ID
• ZIP Code (finally!)
• Device Make

Want to migrate your old filters? Easy-peasy:

• Bundle ID → Site Domain / App Bundle
• Site URL → Site Domain / App Bundle
• Placement ID → Tag ID

No sweat, no confusion — just pure efficiency.

Modifiers: The Unsung Heroes of DSP

Modifiers haven’t exactly reinvented the wheel, but they’ve definitely added some shiny new hubcaps. You’ll find two brand-new types:

• ZIP Code
• App Name

Plus, Site ID has joined the ranks of the multi-talented Site/App ID modifier. It’s all about streamlining, people.

Why Should You Care?

Okay, so you might be wondering: why does any of this matter? Let me put it this way — if you’ve ever grumbled about overly complex DSP interfaces or spent hours trying to tweak a campaign, this update is your new best friend:

• Managing rules is now fast and painless.
• Filters and modifiers are more flexible than your favorite yoga instructor.
• The whole section feels... smarter.

Enjoy!

Bulk Edit 2.0: Streamlined and Efficient

Let’s be honest — bulk editing has always been a bit like juggling flaming torches: risky and requiring a lot of concentration. But with Epom DSP 6.5, it’s like someone finally handed you fireproof gloves.

The bulk edit feature hasn’t been reinvented, but it’s had a major usability facelift. Now, the process is divided into two clear steps (because who doesn’t love some good ol’ structure?):

1. Choose what you want to edit: A clean, intuitive tab lets you select the exact parameters you want to tweak. No more accidental changes to settings you didn’t mean to touch.
2. Enter the new values: Once your selections are locked in, switch to the second tab to input values.

Sounds simple and straightforward, right? Here’s the magic:

• If you input new values, they will apply to all selected campaigns.
• If you leave a field empty, the pre-existing values for that field will be cleared across all selected campaigns.
• Any settings not chosen during step one? They retain their original values — untouched and drama-free.

What’s Changed for Users?

The logic: It’s essentially the same — bulk edits still operate in a systematic, “what you pick is what changes” style. But now it’s easier to understand and control.

The design: Instead of an overwhelming interface, it’s clean and separated into Targeting Options and Basic Settings tabs. You can zero in on what matters without scrolling through endless menus.

Why This Matters

For users, the change is subtle but significant. It doesn’t rewrite how you manage campaigns — it just makes it a whole lot more pleasant.

For our developers, though? It was a small masterpiece of thoughtful redesign. Separating the selection and editing steps might sound minor, but it’s a major UX win. The system ensures you won’t accidentally nuke your settings or waste time fixing unintended edits.

While it may not be the flashiest feature in the 6.5 update, bulk editing is a testament to Epom’s dedication to practical solutions. It’s designed to save you time, reduce errors, and make managing campaigns less of a headache.

Meet Your New Ally: The Imp-to-Bid Rate

Imagine this: you're running a campaign, watching those clicks and conversions like a hawk. But wait, what about impressions? What about the very first handshake between your ad and its audience?

With the Imp-to-Bid rate, you’re not just stuck in the past, obsessing over clicks. You’re stepping back and seeing the bigger picture. This new feature allows you to:

1. Auto-Adjust: Let the system fine-tune the ratio for optimal performance.
2. Manually Tinker: Feeling like a maestro? Take the wheel and set the rate exactly where you want it.

It’s the same vibe as Click-to-Bid but smarter, sharper, and, frankly, a little cooler.

In the analytics you’ll see an extra metric added – Imp-to-Bid metric, which you can use to identify trends, spot anomalies, and adjust your strategy like a pro. Also, you’ll get better insights on which placements deserve your attention (and budget).

For permissions side:

• Introduced Impression-to-Bid Rate permissions for campaign tinkering.
• Added Imp-to-Bid metric permissions.

Why This Matters

Let’s break it down:

• Proactive optimization: Instead of waiting for click-level data to roll in, start making adjustments earlier in the funnel.
• Budget preservation: Spot underperforming placements before they burn through your ad dollars.
• Smarter bidding: Align bids with actual performance metrics, not guesswork.

The Impression-to-Bid rate adjustment is more than a tool — it’s a power move to playing it smart.

Even Pacing: A Quick Recap and New Features

Let’s quickly revisit what Even Pacing is all about.

This service ensures that your ad impressions, clicks, or budget are distributed evenly throughout the campaign. Instead of letting impressions flood in too quickly or trickle in too slowly, Even Pacing helps ensure a steady, consistent delivery, optimizing campaign performance. The goal? No more spikes or sudden drops in visibility!

Conditions for Even Pacing:

• Start & End Dates, plus a Total Impressions Limit.
• Daily Limit (for impressions, clicks, or budget).
• Even Pacing feature is ON.

A Little History Behind Even Pacing

For those new to this, or just to refresh your memory:

• In version 6.2, Even Pacing was introduced, but it initially only worked for impressions.
• In 6.3, we expanded the functionality to include clicks and budget pacing.
• Now, in 6.5, we’ve added the much-requested time zone feature, which gives users full control over pacing across different regions.

What’s New in 6.5?

In version 6.5, we’ve added some cool new features to make Even Pacing even more powerful!

1. Time Zones Support

Now, Even Pacing works in the time zone that you choose during campaign setup. This means your daily limits, whether for impressions, clicks, or budgets, will respect the local time of the selected time zone. Say goodbye to confusion over server time and hello to better control over your campaign’s pacing.

• How does this help?
  Whether your campaign is global or local, you can choose the time zone that aligns with your audience's schedule. This is particularly useful for campaigns targeting specific regions or when precise timing is crucial.

2. Time Targeting Integration

Along with time zone support, we’ve integrated Time Targeting into the Even Pacing service. You can now manage not only when the ads are paced but also ensure that pacing respects your chosen time slots.

New Permission for Time Zone Control

There is a new permission for enabling the time zone feature. It’s located in the Campaign Permissions Tab at the bottom of the page.

• Default State: This permission is OFF.
• Recommendation: Enable this only for users who are familiar with this functionality and need it for their campaigns.

Analytics Updates for Time Zones

To make working with time zones easier, we’ve also added a new dimension in Analytics:

• Group by Timezone allows you to group and filter data by the selected time zone for campaigns that have Even Pacing enabled.
• What to look for:
  If a campaign has Even Pacing enabled and a time zone set, the data will reflect the selected time zone. However, if no time zone is set for a campaign, the field will appear empty (undefined).
• This is especially useful when debugging or analyzing campaigns—now you’ll have clarity on time zone data and can troubleshoot accordingly.

In summary, Even Pacing is smarter than ever, especially with the addition of time zone support and time targeting. It’s an ideal feature for those running campaigns across multiple regions, giving you full control over pacing while ensuring consistency in your campaign’s performance. Whether you’re fine-tuning for local audiences or analyzing global campaigns, these updates are sure to bring more precision and flexibility to your workflow.

Changes to Bidstream Configurations

First off, let’s talk about Bidstream configurations. We’re talking a major face-lift and an overhaul of how the whole thing works. The pages, the components — everything got a fresh coat of paint. It’s not just pretty, though. The real magic happens when you dig into the functionality.

1. Fresh Look, Better Flow

You’ll notice that navigating through Bidstream settings is now smoother than ever. We’ve cleaned up the design and streamlined components, so finding and adjusting settings feels effortless.

2. Storage Setup Reimagined

Now, let’s get into the real game-changer: the storage creation process. Gone are the days of confusing steps and cryptic forms. Instead, we’ve adopted a new approach that closely resembles setting up storage on platforms like Google Cloud or AWS S3. Yeah, you heard that right. It's all about simplicity and familiarity.

Bottom line: the design refresh, the more intuitive setup for storage — it's all part of a strategy to make your life easier, faster, and just plain smoother. We're all about making sure you spend less time figuring things out and more time seeing results

Shared User Access: Who Sees What and How

So, here’s the deal. If you’re the higher role user, congratulations – you’ve got access to quite a bit more than the rest. But let’s break it down, so you’re crystal clear on what that means.

A higher role user gets visibility into:

• Campaigns & Creatives
• Analytics for Campaigns
• Additional Entities Usable for Campaigns – These include:
  • Filter Lists
  • Bidding Rules
  • Bidding Modifier List
  • Retargeting Segments (three types)
  • Geo-fence Lists

By default, you’ll only see your own information. That’s right — your campaigns, your creatives, your data. But for those with a higher role, the world is wider.

Viewing vs. Editing

Now, while viewing is all fair game for the higher roles, there’s a catch: you cannot edit or delete what isn’t yours. So, even though you can see campaigns, filters, rules, and segments of other users, they remain untouched. Public filters and segments stay visible to everyone.

Power to the Supervisors

Supervisors, we’ve got you covered. With a new tweak, supervisors can not only see their own users, but also those linked to other supervisors. Pretty cool, right?

How It Works

If the checkbox “See other Supervisors” is enabled, then the supervisor gets access to the other supervisors and all the users connected to them. It’s like having a bigger lens to see the full picture.

This kind of access can be granted at different levels:

• Root
• Super-Administrator
• Administrator

And just like that, you have a 360° view. Pretty neat, huh?

Recap: New Filters, New Visibility

We've introduced a brand-new user filter that gives you more control over what you can see without the ability to edit or delete someone else's stuff. With that added checkbox for visibility, supervisors get the keys to unlock a broader scope of what's out there.

We're all about making things transparent and keeping boundaries clear on what can be modified. So, let's keep it clean and efficient.

Integrate Swagger Docs with Readme

With each release, our README and API documentation are getting better and better. As we move forward, we’re making the structure cleaner and the content more comprehensive.

• The 6.3 release had a draft version of the README, which was a great starting point but didn’t include many valid endpoints or structured information.
• Now, the documentation has evolved — valid endpoints and a more structured layout help developers understand the flow much easier. It’s a huge improvement from the previous demo versions.

By integrating Swagger with EADME, developers get a comprehensive, interactive experience. They can read through the documentation, view available endpoints, and try out the API without leaving the page. This combination of static and interactive documentation makes for a much more efficient and developer-friendly API interaction.

UX Design Improvements and Bug Fixes

Let's move on to the redesign. The main tweaks here are Autopilot Logs, Transactions, Mail Sender, Basic Information, Page Dashboard, and Pop-up Upload section, which now look different and more user-friendly.

About bugs: a bug of cutting creatives on the preview is fixed in this version. There was also a problem with the App Bundle icons, which were not always pulled up and displayed correctly on the media planning and analytics pages.

The Bottom Line

Epom WL DSP 6.5 isn’t just about flashy features — it reflects how ad tech should evolve: user-friendly, efficient, and forward-thinking. With its revamped filters, streamlined bulk editing, and smarter pacing options, this update empowers marketers to focus on strategy rather than struggles.

Whether you’re fine-tuning campaigns or analyzing performance, this glow-up ensures every click, impression, and bid aligns with your goals. Step into the future of programmatic advertising with Epom WL DSP 6.5 — it’s the upgrade you didn’t know you needed but can’t imagine living without.