At one time a game-changing technology, programmatic has already transformed into an essential part of the digital advertising ecosystem. Starting in the late 2000s, programmatic made its way from an unknown adtech to a top-grade channel to buy traffic online.
According to Statista, programmatic ads will account for 86% of all digital advertising revenue by 2026. InsiderIntelligence predicts that programmatic digital display will make up 91% of all digital display ad spend in the US in 2023.
But even though programmatic isn't new to the industry, there are still many questions floating around it. How to switch ad campaigns to programmatic? Where to buy traffic programmatically? How to access top-quality websites? Could highly automated media buying really drive better performance? Is programmatic safe? Is it cost-effective? These are only a few questions to mention.
When looking for answers, advertisers sooner or later get themselves to demand-side platforms. They start exploring DSPs and then even more questions spring up.
DSPs managed to change the whole way of online ads by making them more affordable, effective and data-driven. They became a true gateway to programmatic advertising.
In our new free e-book, we gathered and answered the most frequently asked questions about DSPs. Its chapters explain what a DSP really is and how it works. This e-book offers a step-by-step guide on how to start buying traffic on DSPs and how to choose the best one for promoting your business. By the last page, you will also understand why obtaining a DSP creates so many additional opportunities for advertisers.
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