Epom vs. Equativ: Which
Is a Smarter Decision?
Epom and Equativ (e.g., Smart Ad Server) have a long-standing market presence and authority, among other alternatives. But this time and day, which is the better pick? Find out!
Epom vs Equativ: Features Breakdown
| Epom | Equativ (ex. Smart Ad Server) | |
|---|---|---|
| Background | A white-label ad tech provider offering DSP and ad server solutions for every ad business | A scaled alternative to the monopolistic walled-garden platforms |
| Client Range | Publishers, ad networks, agencies, advertisers | Publishers |
| Media Buying Channels | Desktop, mobile, in-app, CTV | Desktop, mobile, in-app |
| Placement Types: | ||
| Display | ||
| HTML5 | ||
| Native | ||
| Video | ||
| Rich Media | ||
| Custom | ||
| Ad Formats | 50+ templates, including custom and responsive formats | 50+ templates, including custom templates |
| Pricing Model | CPA, CPM, CPC | Not specified |
| Auto-Optimization | CPA CTR eCPM optimization eCPM weighting (auto/manual) | |
| Roles & Permissions | Sub-accounts with different access levels for publishers and advertisers | Publisher accounts are available Advertiser - not specified |
| Performance Tracking | Multiple action tracking using various methods (from pixel to sub ID) | Conversion tracking, click ID-based tracking |
| Analytics and Tracking: | 40+metrics, 10+ filters, scheduling, intelligent data analysis, 3rd-party analytics | Real-time analytics |
| Reporting | Custom reporting (general, browser & OS, advanced) with various templates, export campaigns (csv, xls, pdf, html, json) | Extensive reporting, real-time reporting for RTB, holistic dashboard, buyer insights, log-level data |
| Targeting Options: | ||
| Geographic | ||
| Language | ||
| Demographic | ||
| Device | ||
| IP | ||
| Behavioral | ||
| Contextual | ||
| Retargeting | ||
| API | ||
| RTB Module |
(for publishers) |
(for publishers and advertisers) |
| White-Labeling | ||
| Custom Feature Development | ||
| Fraud Protection | ||
| Free Trial | 14 days | |
| Tech Support | Comes with all plans | |
| Cost per Month | $212+ | Not specified |
| Show more |
Smell the Scent of Ad
Tech Freedom
Check out what Epom ad server has to offer for a reasonable price
Why Choose Epom?
Epom provides more data insights
Sure, Equativ has real-time analytics, but these days, this is the bare minimum for an ad server.
Make the best of your data with 40+ analytics metrics, scheduling, and intelligent data analysis provided by Epom!
Epom lets you optimize campaigns
Closing every deal manually is possible, but we’re afraid your hair will turn gray a few decades too early.
Use Epom’s CPA/CTR/eCPM optimization algorithms. Set parameters once and save yourself time to spend actually advertising.
Epom develops custom solutions
Do you have a vision of a unique feature? We’ll try to make it come true.
Epom isn’t limited to standard ad-serving tools, so if you need custom development, let’s do it.
Epom offers white-labeling
Equativ looks good, but its stock appearance will always remind you and your clients that this isn’t your platform.
Try white-labeling – an option to customize your platform from logo and colors to features and UI.
Epom offers a free trial
Do you know how much Equativ’s ad server costs? We don’t. Is there a way to try it out before paying? Not really…
Epom doesn’t suffer from such issues. A 14-day free trial should be enough to check out all of our features.
Industry's Experts
Recommend Epom
Epom has been listed among adtech top performers, the most promising
tech startups, and breakthrough adtech providers of the year.
"An effective tool if you need to control your traffic sources"
We've seen benefits from the robust ad-serving tool in monitoring traffic source quality. The platform helps us manage our advertising campaigns efficiently and create engaging ad units and formats ...
Read full reviewStart Your Journey with Epom Ad Server
Let's prepare a perfect solution for you. Once you're signed up, a dedicated manager will reach out to arrange a personalized demo.
- 30-min tailored demo
- 14 days to test a product
- Product “how-to” guides
- Personal assistance
Want to Compare Epom to Other Competitors?
FAQ
Ad servers play a critical role in managing and delivering ads efficiently, ensuring the right audiences see your campaigns. Platforms like Equativ and its competitors provide features like programmatic optimization and real-time tracking. Exploring an alternative to Equativ ad server or similar solutions can help tailor your ad strategy for better results.
Yes, businesses often evaluate Equativ alternatives (or Smart Ad Server alternatives) to find a platform that aligns with their specific needs. Comparing features such as targeting capabilities, reporting tools, and support for different ad formats is essential when selecting a new ad server.
Sure, we do. As of now, you can check these out:
- Epom vs AdButler
- Epom vs Uprival
- Epom vs Adserver. Online
- Epom vs AdGlare
- Epom vs Kevel
- Epom vs Google Ad Manager
- Epom vs Revive Ad Server
