Transparency, traffic quality and brand safety issues have always been a major headache for ad-tech companies. Trustworthy Accountability Group has recently taken the lead in the fight against fraud, malware and piracy. It's an industry wide effort to create transparency in the business relationships and transactions, introduced by American Association of Advertising Agencies (4A's), Association of National Advertisers (ANA), and Interactive Advertising Bureau (IAB).
In the constant purpose to support highest advertising standards and global movement against fraud & malware, Epom joins forces with the top advertising players. Being verified for the TAG Registry and getting TAG-ID, Epom will contribute in creating a protected system of supply chain participants and advertising technology companies that demonstrate their commitment to higher standards of transparency and disclosure to their partners.
“Transparency has always been a backbone of our company, and we are ready to meet the industry challenges with concrete actions. We are ready to combine our own safety mechanisms with TAG Registration”, — says Anton Ruin, CEO of Epom.
Epom is heading towards third-party assurance to our high advertising standards, providing full transparency for our partners, and making the valuable impact on the whole industry.