We Are the Champions: Epom DSP Wins Big at 2024 SaaS Awards

The last month of summer has brought a remarkable achievement for our team! On August 13, Epom’s demand-side platform was announced as the Best SaaS Product in the Media & Publishing category at The 2024 SaaS Awards program.

This prestigious recognition proves our product's high quality and innovativeness, as well as Epom’s positive impact on the advertising world.

Why Is The SaaS Awards Program a Big Deal?

The international Cloud Awards program is one of the most influential platforms for recognizing the best cloud-based products. It’s been operating since 2011 and today includes five programs: The Cloud Awards (original program), The SaaS Awards, The Cloud Security Awards, The A.I. Awards, and The FinTech Awards. All of them are prestigious awards that identify the most innovative solutions on the market in each category.

Among hundreds of entries from various countries, the judges chose the best. The program's CEO, James Williams, commented on the winners: “These organizations are at the very top of the SaaS game and their respective industries and were able to demonstrate an exemplary commitment to innovation and positive impact on their customers.” We at Epom are happy to be among the strongest players in the market!

What Helped Epom Win

Epom DSP has been on the market since 2018. It has unique features that set this product apart from competitors and make winning the award well-deserved. Here are just some of them:

• It’s a white-label solution, which means you can create your own demand-side platform perfectly tailored to your needs in a few weeks. Our customers saved $3,054,200 on custom solution development and testing between 2021 and 2023.
• Epom DSP suits different companies, regardless of their size or business model.
• A user-friendly interface makes it easy to set up campaigns, track performance metrics (even in real-time), and optimize your ads.
• Our demand-side platform addresses the challenges that advertisers often face, such as ad fraud, ineffective targeting options that result in wasted budgets, and banner blindness. For example, with Epom DSP, advertisers can define how often users will see the same ad during one day, thanks to the frequency capping technology.
• Advanced targeting and retargeting features ensure the cost-effectiveness and efficiency of campaigns, which leads to higher ROI.

We love our product and are happy that judges agree with us. For instance, Matthew Gregory, the lead judge of the SaaS Awards, says, “Epom’s commitment to democratizing programmatic advertising – enabling agencies and advertisers of any size to set up campaigns quickly and easily – is what stood out to us at The SaaS Awards. The guidance given by Epom during the campaign creation process is a real help to organizations that need to ensure they’re getting the biggest bang for their buck, particularly when under tight budget constraints. Epom clearly understands the importance of great UX in successful SaaS design. Well done, Epom!”

What’s Next?

For Anton Ruin, CEO at Epom, this award is a testament to the team's hard work and creativity. "We couldn't be happier about this win," he says. "We've built something we're incredibly proud of, and it's great to see that recognized by industry experts."

Still, we’re not going to rest on our laurels. On the contrary, as programmatic advertising keeps evolving, Epom is ready to lead the way. For us, this award is not just about past achievements but also a drive for future growth.

We are willing to continue innovating and doing our best to provide our clients with easy-to-use, data-driven, and cost-effective media buying.