Tetiana Kuznietsova

Monetizing ad inventory and finding the best way to launch campaigns require solving the ad network vs ad exchange dilemma. Read this article to get the answer!

Advertising technologies are evolving, from AI-based optimization to contextual targeting. Read the article to stay ahead in the next chapter of programmatic DS...

A strong brand reputation and emotional connection with customers benefit the company greatly. Read this article to find out how brand advertising helps you win...

If you’re a publisher looking for a way to maximize revenues without much hustle, ad mediation may be the right thing to try. Read the article to learn mo...

Modern retail advertising is technology-based and helps companies reach customers efficiently. Read this article to learn more about retail media advertising!

The main goal of every publisher is to maximize revenues. Read this article to discover how solving the CPM vs RPM dilemma helps achieve this objective!

Every buyer wants to prevent overpaying for ad inventory, and bid shading programmatic tools can help. What’s that, and how do they work? Stay with us to ...

If you're looking to expand your campaigns beyond instream ads, outstream video advertising can be a perfect option. Keep reading to find out about its benefits...

Is traditional TV still a thing in advertising? And how does it work compared to digital TV? What do CTV and OTT mean? Read about it in our TV media buying guid...

We're witnessing a surge in audio content, generating opportunities for marketers. Read the article to learn how to benefit from programmatic audio advertising!

Media buying tools can help achieve any campaign goal, from attracting visitors to stimulating purchases. Learn more about media buying platforms with us!

Private marketplaces are hidden gems of digital advertising. Explore PMP programmatic meaning and advantages of PMP vs programmatic guaranteed in this article!

This August, the Cloud Awards program announced winners, and Epom became the Best SaaS Product in the Media & Publishing category. Read more about this big win!

Programmatic advertising provides various opportunities for publishers. To get the most profit out of your ad inventory, check our list of the best SSP examples...

In the world of modern digital marketing there are genuine leaders. Read this article to find the most interesting examples of programmatic advertising!

What banner ad sizes are perfect for your campaign? In this article, we'll discuss standard and popular desktop and mobile banner ad sizes. Read and choose!

Why eCPM is the key metric for publishers? What's the eCPM meaning and the eCPM formula? How to increase eCPM and earn more? Read the article to find the answer...