From Targeting to Audiences: Epom DSP Just Got a Major Upgrade

How do you make targeting both sharper and more scalable? You decouple it from the campaign.

Epom DSP 7.1 rewires how campaigns and targeting work together. Instead of setting criteria inside each campaign, you now create independent, reusable Audiences and link them to campaigns with purpose.

Want to tailor different creatives to different personas? You can. Need to adjust targeting logic without touching campaign settings? Also done.

Scroll on to see what else just landed.

Redesigned Campaign Page: Faster Setup, Cleaner View

Say goodbye to endless scrolling through editable fields. The Campaign page now opens in preview mode, giving you a clean snapshot of all campaign parameters from budget to targeting. Want to tweak something? Switch to edit mode and adjust just what you need.

Campaigns are now structured into four intuitive blocks:

• Basic Settings
• Traffic Source
• Audience
• Optimization

Inside each section, you'll find neatly organized fields like flight dates, frequency capping, limits, and others, now easier to navigate and much harder to mess up due to better design solutions.

Heads-up for agencies:

A new setting (mandatorySspEndpointLinkingEnabled) lets you prevent campaigns from being saved without at least one SSP Endpoint selected.

If you try to leave the editor with unsaved changes, you’ll now get a friendly confirmation popup, so your tweaks don’t vanish mid-edit.

Meet Audiences: Smarter Segmentation Starts Here

Before this update, managing multiple audience segments meant constant repetition.You'd have to set up the same targeting logic from scratch every single time, even across similar campaigns.

If you wanted to test different creatives for each group, you often ended up duplicating entire campaigns just to change the audience.

Now you don’t have to. With Audiences, targeting becomes modular. You define it once, save it as a reusable audience profile, and link it to any campaign or even to multiple campaigns.

Each Audience contains its own full targeting setup, so you can:

• Run different creative angles for distinct personas under the same campaign
• Easily test targeting variations without duplicating entire campaigns
• Keep your entire media buying structure clean and flexible

How to Build & Manage Audiences Efficiently

Whether you’re building segments from scratch or migrating existing setups, the process is streamlined to minimize mistakes and maximize reusability.

Creating an Audience

You can build a new audience either from the Audiences page or while editing a campaign. Each audience includes:

• Full access to all targeting options (just like in the campaign editor).
• A preview block showing targeting, linked campaigns, and advanced settings.
• Role-specific visibility: admins and supervisors will also see an “Other Targeting Options” block for restricted settings.

Important: A campaign won’t bid until at least one audience is linked. If not, you’ll see a prompt:

“The campaign can’t bid if the audience is not selected.”

Linking to Campaigns

You can link up to five audiences per campaign. This lets you test different segments with tailored creatives all within the same campaign.

Archiving Audiences

Don’t need an audience anymore? Archive it:

• It will no longer be available for linking in new campaigns.
• If it’s linked to any live campaign, it will automatically be removed.

All past analytics tied to the audience will remain intact for historical insight.

Migration Logic

For clients of Epom, all existing campaigns are automatically assigned an audience reflecting their current targeting setup. It will happen under the following principle:

• If a campaign has no targeting settings, an empty Audience record will still be created and linked.
• If a campaign is archived, the associated Audience will also be created in an archived state.
• After migration, each campaign will have one linked Audience that mirrors its previous targeting configuration.

Audience-Based Bidding Logic: What You Need to Know

Once you assign audiences to a campaign, bidding starts to follow a more structured and transparent logic. Here’s how it works after our white-label DSP update 7.1:

One Campaign, One Audience

If your campaign has just one audience, nothing changes: the campaign bids exactly as it did before, using that audience’s targeting criteria.

One Campaign, Multiple Audiences

Link up to five different audiences to a single campaign. This unlocks a major efficiency upgrade:

• Each audience acts as its own targeting container, with custom parameters.
• You no longer need to duplicate the campaign just to test different personas.

In the past, each segment would require its own campaign. Now, it’s one setup with distinct creative messaging and audience-specific logic.

Audience & Traffic Matching Logic

All audiences attached to a campaign are evaluated using OR logic — if any of the audiences match the bid request, the campaign will bid.

The system processes audiences in a fixed order (e.g., A → B → C). This sequence is automatically assigned and does not affect performance, but remains consistent to ensure accurate tracking and reporting.

Let’s review an example of how it works.

A company advertises an app that has two versions: mobile and desktop. It’s targeted at three audiences: users with iOS-based phone and OS version 10, users with iPhone without version specifics, and users who browse the web with a personal computer.

The bid request with a following data arrives:

"device": {
  "os": "iOS",
  "osv": "10.2.1",
  "devicetype": 4
}

Matching Logic: The device is iOS, version 10.2.1, and it’s a phone → matches both A and B. But Audience A has stricter conditions (needs version ≥10 and phone), and this user qualifies.

Result: Audience A wins. The system checks all audiences. If we have multiple matches, the most relevant or prioritized one is used.

Tip: When using multiple audiences, double-check their targeting setups for overlap, conflict, or gaps. Misaligned configurations may reduce match rates or performance.

New in Analytics: Performance by Audience

With the introduction of Audiences, a new performance breakdown is now available: you can track results per audience segment directly in campaign analytics.

Whether you're targeting multiple demographics, devices, or behavioral groups under the same campaign, you can now see how each audience performs separately.

In Campaign Analytics, a new “Audience” tab displays impressions, clicks, CTR, conversions, and spend for each linked audience. Filtering by date, metric, or status works as usual, but with audience granularity.

Traffic Funnel Navigation Changes

From the Campaign Preview page, you’ll now find a direct link to the Traffic Funnel inside each Audience block. Click “Check audience traffic funnel”, and you’ll jump straight into funnel view — no need to reselect the campaign or hunt for the right audience.

If you access the Traffic Funnel page directly, keep in mind:

• You’ll need to select both the Campaign and the Audience to start loading data.
• Data won't populate until both fields are filled in.

Try the Update with the Audiences Power

By shifting targeting into standalone Audiences, Epom DSP now allows you to:

• Reuse precise targeting setups across multiple campaigns.
• Tailor creatives per persona without duplicating work.
• Run true A/B testing with separate segments under one campaign.
• Safely archive, edit, or version targeting logic without breaking delivery.