Epom vs. Google
Ad Manager:
Rebel vs Empire
The bigger they are, the bigger they fall. Can the
underdog, Epom ad server, compare to the ad tech
powerhouse like Google Ad Manager? Let's find out!
Epom vs. Google Ad Manager:
Features Breakdown
| Epom | Google Ad Manager | |
|---|---|---|
| Background | A white-label ad tech provider offering DSP and ad server solutions for every ad business | Industry giant offering ad tech solutions for every ad business |
| Client Range | Publishers, ad networks, agencies, advertisers | Publishers, ad networks, agencies, advertisers |
| Media Buying Channels | Desktop, mobile, in-app, CTV | Desktop, tablet, mobile, in-app, CTV |
| Placement Types: | ||
| Display | ||
| HTML5 | ||
| Native | ||
| Video | ||
| Rich Media | ||
| Custom | ||
| Ad Formats | 50+ templates, including custom and responsive formats | |
| Pricing Model | CPA, CPM, CPC | CPA, CPC, CPM |
| Auto-Optimization |
|
|
| Roles & Permissions | Sub-accounts with different access levels for publishers and advertisers | Custom account types and standard account for publishers and advertisers |
| Performance Tracking | Multiple action tracking using various methods (from pixel to sub ID) | Multiple action tracking using various methods |
| Analytics and Tracking: | 40+metrics, 10+ filters, scheduling, intelligent data analysis, 3rd-party analytics | Wide array of metrics, filters, scheduling, intelligent data analysis, 3rd-party analytics |
| Reporting | Custom reporting (general, browser & OS, advanced) with various templates, export campaigns (csv, xls, pdf, html, json) | Custom reporting with various templates, export campaigns |
| Targeting Options: | ||
| Geographic | ||
| Language | ||
| Demographic | ||
| Device | ||
| IP |
gender & age |
|
| Behavioral | ||
| Contextual | ||
| Retargeting | ||
| API | ||
| RTB Module |
(for publishers) |
|
| White-Labeling | ||
| Custom Feature Development | ||
| Fraud Protection | ||
| Free Trial | 14 days | |
| Tech Support | Comes with all plans | Comes with all plans, but is nuanced |
| Cost per Month (minimal) | $212+ | free setup up to 90 mil imp, 0.05 CPM, ~30% ad revenue cut |
| Show more |
Smell the Scent of Ad
Tech Freedom
Check out what Epom ad server has to offer for a reasonable price
Why Choose Epom?
Epom lets you grow
Non-negotiable 30% ad revenue cuts, unexpected changes in product policies, and rare updates – such is the reality of working with the Google ad manager.
In order to compete with a giant, we offer our clients all the freedom – scalable pricing plans, regular updates, and even white-labeling.
Epom provides custom development
Once again, working with a walled garden like Google ad manager means you only play by their rules.
On the contrary, Epom offers custom development. Basically, if you need any reasonable feature, we are ready to create it.
Epom has a better UI
Yeah, there is no accounting for taste, but try using one after the other, and you’ll get what we’re on.
Google Ad Manager is infamous for its complex and cluttered UI. Epom’s interface, while not without its faults, is far easier to navigate and work with.
Epom has a more stable uptime
Remember how Google Ad Manager stopped working in November 2024? Being an industry giant means millions of requests and occasional crashes.
If you’re a smaller company, like Epom, you can easily provide 100% uptime, which Epom has done since 2011.
Epom provides better support
Every user of Google Ad Manager knows about its untimely and unresponsive support.
We won’t leave you hanging. Epom provides support 24/7.
Industry's Experts
Recommend Epom
Epom has been listed among adtech top performers, the most promising
tech startups, and breakthrough adtech providers of the year.
"An effective tool if you need to control your traffic sources"
We've seen benefits from the robust ad-serving tool in monitoring traffic source quality. The platform helps us manage our advertising campaigns efficiently and create engaging ad units and formats ...
Read full reviewStart Your Journey with Epom Ad Server
Let's prepare a perfect solution for you. Once you're signed up, a dedicated manager will reach out to arrange a personalized demo.
- 30-min tailored demo
- 14 days to test a product
- Product “how-to” guides
- Personal assistance
Want to Compare Epom to Other Competitors?
FAQ
An ad server is a platform that manages, delivers, and tracks digital ads. It ensures that relevant ads are displayed to the right audience by leveraging targeting data like demographics, behavior, and location. Ad servers also provide analytics for optimizing ad campaigns.
Google Ad Manager is for publishers, helping manage and monetize ad inventory on websites, apps, and videos. Google Ads is for advertisers, focusing on ad creation and placement within Google’s ad network. The former is more about ad management, and the latter is about buying and targeting ads.
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