full control of your digital advertising. Try Free for 14 Days
Read the most recent industry news about ad server and discover how ad serving technology can help your business grow.
![Video Ads for Website Publishers: Make More – Spend Less [+7 Best Ad Formats Inside]](/resources/blogArticles/video-ads-for-publishers/Preview.webp "Video Ads for Website Publishers: Make More – Spend Less [+7 Best Ad Formats Inside]")
Discover how video ads for website publishers boost CPMs, engage users, and fit any site format. Learn strategies to monetize better and which formats to use
Epom white-label DSP 7:1 offers one major feature: Audiences. Bid on multiple audiences within a single campaign and fine-tune with precision.
Learn how to create impactful HTML5 ads. Discover how to serve interactive banners using templates and improve user engagement with practical tips.
Discover the key differences between ad servers and demand-side platforms to find the best fit for your business goals in advertising.
Understand CPC, CPM, CPA, and modern ad payment models like CPV, CPI, and CPH. Compare strategies, learn cost per mille formula, and avoid overspend.
How to build your ad network: learn what tech you need, which niche to work in, who to hire, how to grow, optimize and advertise in this massive step-by-step gu...
![Ad Placement Deep Dive: What You Should Know as a Publisher [+ Quiz]](/resources/blogArticles/ad-placement-guide/Preview.webp "Ad Placement Deep Dive: What You Should Know as a Publisher [+ Quiz]")
What is the difference between ad unit and inventory? What is digital ad placement, and how do you optimize it? Read on to discover publisher’s must-learn...
![What is an Ad Tag and How to Generate It [Examples Inside]](/resources/blogArticles/what-is-an-ad-tag/Preview.webp "What is an Ad Tag and How to Generate It [Examples Inside]")
A world without ad tags would be too sterile and boring — no flashing banners, no Youtube pre-rolls, and (!) no extra revenue for you. Since we're not liv...