How to Start Buying Ads Programmatically In-House
Jun 14, 20193 min read
Discover how to start buying traffic programmatically and shift your mediabuying in-house.
Lina Lugova
AdTech Expert | Head of Marketing at Epom
With a strategic eye on industry trends, Lina is known for crafting data-driven strategies that deliver real, measurable impact. She has contributed to leading ad tech reports and publications and consistently works to push the boundaries of what’s possible in digital marketing.
Latest posts by Lina Lugova
Epom Ad Server: Your Best Open AdStream Alternative
Mar 27, 20196 min read
Discover the benefits of the Epom Ad Server, the best inline Open AdStream alternative and see the full ad server comparison table.
Epom White Label DSP Rolls Out New Feature Updates
Nov 20, 20186 min read
Explore the new handy features in the White Label demand-side platform. Buy mobile, video and display traffic programmatically.
Demand-Side Platform for Media Buying Explained
Jul 27, 20188 min read
Read the complete guide on what is DSP, how does demand-side platform work and how to choose one for programmatic advertising.
Top domain targeting option is available
Feb 26, 20183 min read
Top domain targeting option ensures your ads appear only on the preferred websites and detects domain even if the tag, added to the website, is wrapped into the...
Welcome Ad Opportunity Limits in Your Account
Feb 16, 20182 min read
In most cases, advertisers count impressions not considering the number of ad opportunities they've got from the publisher. Read why do you need to limit them f...
Server-Side Loading for Native Ads
Oct 23, 20151 min read
Epom Ad Server presents clients with the option to use server-side loading for native advertising, increasing the ads' performance and minimising ad blocking ra...
Epom Presents Fresh Features for Clients
Feb 21, 20142 min read
We are happy to announce several essential updates in the functionality of Epom ad serving platform, which have just become available for all clients.Soon after...
Epom opened RTB Department
Aug 16, 20132 min read
RTB integration in Epom Enterprise will provide an access to new ad campaigns and as a result give better monetization to all the verticals and all types of tra...