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Running a vertical ads strategy? Check out this advertising verticals playbook to stay ahead of the game and avoid making typical mistakes
A supply-side platform or SSP is a must-have programmatic tool for the supply side. But what if you could use your ad server as an SSP?
Epom Ad Platform 7.2.4 brings post-bid optimization and team access levels to the table, along with onboarding and client-side conversion tracking.
Epom DSP 7.2 gives you structured budget management: create time-bound budgets, monitor spend in real time, and run campaigns with precision.
Discover what a DSP in advertising is, how demand-side platforms work, and what features define the best programmatic DSPs. Learn fast — start optimizing ...
Explore top DSPs for effective bidding in 2025. Find out the full list of best demand-side platforms on the market and how to choose the right one.
Discover the key differences between ad servers and demand-side platforms to find the best fit for your business goals in advertising.
Discover what a DSP in advertising is, how demand-side platforms work, and what features define the best programmatic DSPs. Learn fast — start optimizing ...
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Why does a self-serve DSP lose to a white-label DSP? Do self-service DSPs have their specific use cases? Which DSP platform is better for your business? Find ou...
Programmatic digital advertising can be complicated, but we're here to help. Discover how to do programmatic advertising, how it works, and why it's so importan...