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Greet CPC Bidding and 7 Other Goodies in Epom DSP 4.0

Jan 21, 2020  ·  6 min read
Kate Novatska
Kate Novatska, Marketing expert at Epom

Significant milestone = big changes. We break into the 2020s with a release of our best product to date: Epom white-label DSP version 4.0.

Better. Faster. Stronger. Our demand-side platform grows day by day, and you know it. Over a year, you were enjoying lots of useful stuff in our minor releases. But Epom white-label DSP 4.0 is different. 4.0 is a pure blast!

From new ad formats and payment models to considerable improvements in analytics, admin settings, and, finally, color theme adjustment — most of your suggestions were implemented in a new DSP. Keep reading to check out the complete list of new opportunities and learn more about how they work:

Quote
CEO at Epom

“Not just a step, we took a quantum leap forward. Our white-label DSP transcended the common idea of an RTB advertising platform: now it offers CPC bidding, an almost unheard-of feature in the realm of programmatic. ”

New Payment Model — CPC Bidding

As you know, programmatic media buying via RTB is traditionally based on the CPM (cost-per-mille) payment model. Creating a new campaign, you set a number of impressions you want to get, your bid per 1000 impressions, and daily limits for your spending.

DSP 4.0: CPC bidding

With a white-label DSP 4.0, Epom hacks into a game and makes CPC bidding possible. Now you can pay for a click instead of just a view — relevant limits and analytics functionality included. That's quite a wonder for a DSP and an absolute joy for advertisers that work primarily with push ads, as this format is often traded via a CPC pricing model.

New Ad Format — Push Notifications

Another delight for push advertisers. Now push notifications are recognized as a distinct creative type. You can pick it anytime you set up a new ad campaign.

DSP 4.0: Push notifications

Possibility to Enable iFrame Links

An IFrame ad tag is an alternative way to define ad placement on the web page. The standard one is to include simple code that will trigger an ad request, which will pass through SSP and ad exchange to a DSP. An iFrame is not mere code, it's a virtual container with specific restrictions that prevent an ad creative from harming the website. Limits include:

  • Creative size, so the ad will never disrupt the normal user experience on the page;
  • Access to source page information, so the advertiser can't see any valuable data;
  • The standalone nature of iFrame doesn't allow malware to leak into the website's code.
DSP 4.0: iFrame links

In a new version of Epom white-label DSP, you can enable iFrame links for SSPs you’re connected to.

Analytics Cross-Linking

If you ever used Google Analytics, you should know: here you can access any data by clicking a link located in any section. Now the same is available in our DSP: go to creative settings from analytics and from retargeting back to your report. No more need for double labor.

Color Theme Adjustment

It happened! Aside from setting up your own logo and footer, now you can change colors of background, buttons, and other elements in your demand-side platform. Many of you waited long enough for this possibility. Your dream came true:

DSP 4.0: Color Theme Adjustment

Digest Examples Available

Some SSPs ask for examples of bid requests and responses coming from your DSP. Until now, you could create such a sample using the “Digest” option in an SSP endpoint manager on your own. Since version 4.0, you'll be provided with five examples of bid requests and responses for the most common types of ad campaigns.

DSP 4.0: Bid Request & Response Example

Bulk Removal of Bundle Elements

Imagine that your bundle consists of 200 elements. You no longer need 15 of them. You know their names, yet a mere thought about how you will look for them in this list gives you a twitch.

DSP 4.0: Bulk Delete

We eliminated the trouble: just press on “Delete”, find them via search and select these 15 elements. They will be instantly removed from the list.

Advanced Admin Permission Settings

Give your advertisers only what they need: remove abundant functionality from their self-serve accounts. Each and every targeting option may be disabled or enabled in admin permission settings.

DSP 4.0: Admin permission settings

And now, get your hands on your own platform — go straight to your dashboard and test-drive new possibilities of a mesmerizing Epom DSP 4.0!

Dying to try these features, but don't have an account yet? Join us and sign up for a demo, where you will see all new functionality in action!

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