How to Start Your Own Programmatic Media Agency with $5,000
May 28, 202514 min read
How to start a programmatic media agency for $5000: which niche to choose, how to afford ad tech and a team; build your programmatic marketing agency today!
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Unleash the Power of Location: Programmatic Geofencing vs. Geotargeting
May 27, 20259 min readUnleash the power of programmatic geofencing. Learn how to use geofencing ads, how they differ from geotargeting ads and how to use each in the best way possibl...
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Connected TV Advertising: The Golden Mine of Ad Tech
May 23, 202512 min readDiscover practical strategies for CTV advertising that engage viewers and maximize impact. Read the comprehensive guide to using a CTV ad server
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Epom WL DSP 6.9.2 or HTML5: Finally, Arrived
May 19, 20254 min readEpom white-label DSP 6.9.2 introduces HTML5 creative support, click-to-bid optimization, currency exchange updates, and data export — all you need to enga...
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How to Build an Ad Server: 3 Ways From Hardest to Easiest
May 12, 20257 min readHow to Build an Ad Server: do you build in-house, with the help of API or simply rent a white-label one? Discover which option suits which business best and why
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7 Advantages of Using Third-Party Ad Servers for Brands & Networks
Apr 22, 202510 min readWhat is a 3rd-party ad server and how does third-party ad serving work? Find out everything about third-party ad servers below.
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White-Label SSP: A Tight Balance Between Freedom and Affordability
Apr 18, 20257 min readWhite-label SSP vs self-serve SSP vs in-house SSP: which is more affordable? Which gives you more options? Learn how to use an ad server as a white-label SSP
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So Long, Spreadsheet Queen: Farewell to Our Head of Content
Apr 11, 20253 min readAs our beloved Head of Content, Margaryta “Margo” Kaplia, sets off on her next adventure, we’re sending her off with a cocktail of nostalgia, ...