Epom DSP 7.2.2 Introduces Budgets: A Dedicated Space for Spend Control

With Epom DSP 7.2.2, budget management now gets the space it deserves.

Epom DSP 7.2.2 takes a decisive step toward smarter financial management by introducing a dedicated Budget tab. Welcome your new control center for planning, tracking, and pacing spend with accuracy. No more mixing spend parameters with bidding or optimization logic.

This release also reshapes the campaign workflow introduced in 7.1: we’ll walk you through the updated creation process, from audience linking and bidding setup to folders and tags that make organizing a multitude of campaigns much simpler.

Scroll down to note all the changes and learn how to handle the migration in a smoother way.

Meet Budgets Module, Upgraded for Real Planning

Before 7.2.2, spend, flights and limits lived together with bidding and optimization settings, which made it harder to see what exactly controls delivery and what controls cost.

Now budgets are separated into their own tab. Everything related to the money and how much each campaign spends is grouped under Budgets, while everything that defines how the campaign bids is moved to Bidding Strategy.

💡 The result: you can run several non-overlapping budgets inside one campaign (for example, weekly or monthly flights), track each of them separately, and change spend planning without duplicating the campaign.

A short “Budgets” block is also shown on the campaign preview card, so you always see whether the campaign actually has money to deliver.

For the full campaign creation updates, read on. But as of now, let’s uncover in more detail how Budgets work.

How to Manage and Create Budgets Efficiently

We’ll cover the full campaign creation updates later on in this article. Now, let’s uncover in more detail how you configure Budgets in the correct way with a new release.

Budget Creation

You normally create a new budget inside the campaign creation or editing flow. This budget will belong to one campaign only. Also, at least one budget is now obligatory to add to the campaign, and without this setup enabled the campaign will simply not bid.

💡 Key point: Flight Dates and Limits are now essential to fill out to ensure budgets’ validity.

You can create multiple budgets per campaign as long as their flight dates do not overlap. Two budget types are available:

• Total – fixed spend limit for the whole flight.
• Daily – daily cap without a total cap.

A budget can be defined by spend, by impressions/clicks, or by both. This lets you, for example, schedule one budget for March 1–10 and another for March 11–20 inside the same campaign, without cloning it.

Budget Lifecycle

Every budget goes through one of these states:

• Scheduled – set up to run for dates in the future.
• Delivering – currently spending and serving.
• Completed – flight ended or limits reached.
• Stopped – ended manually.

💡 Key point: a campaign delivers only when there is a Delivering budget.

Budget View and Editing Rules

Each budget has its own detailed view with current metrics.

• Spend Limit and Impressions Limit can be edited only if delivery has not started (spend = 0 and impressions = 0).
• Flight dates and Even Pacing stay editable only for Scheduled budgets, and new dates still can’t overlap with other active budgets.
• If delivery has started, flight dates are locked.

So you can prepare and correct future budgets freely, but Delivering ones stay locked until they reach their end of flight.

Stopping a Budget

A delivering budget can be stopped manually via “Stop budget”. After that:

• Status changes to Stopped.
• “Flight to” is set to the current date/time.
• No more delivery happens under this budget.
• You can immediately create a new budget for the same period that just got freed.

If a campaign has no active (Delivering or Scheduled) budget, its status becomes “No budget” — meaning it won’t deliver.

💡 Key point: only a Scheduled budget that has not yet been delivered can be deleted.

Budget Migration: What Happens to Your Existing Campaigns

When switching to the new Budgets system in Epom DSP 7.2, everything you’ve already set up in your campaigns transitions automatically. No need to rebuild from scratch, your active budgets are safely migrated and ready to deliver under the new structure.

Here’s how the process works depending on the type of campaign you have:

Campaigns with Limits and Flight Dates

After migration, one active budget with the status Delivering appears automatically.

The Create New Budget option will be temporarily disabled to prevent overlap.

To start a new budget, stop the current one first. Once stopped, it disappears from the list but remains visible in analytics.

Campaigns with Limits but No Flight Dates

A single Delivering budget is also created for these campaigns. You’ll be able to create a new one only after stopping the current budget.

Stopped budgets are not displayed in the drop-down list but remain available for tracking in analytics.

Campaigns Without Limits or Dates

These campaigns start with no budget configuration. The Create New Budget button will be enabled immediately so you can set up the first budget from scratch.

What to Expect After Migration

Only your active budgets (those currently delivering) will appear in the campaign view after the update.

Budgets that were already stopped won’t be visible in the interface. Yet, you’ll still find their results in analytics for reporting purposes.

💡 Key point: This way, before stopping an old migrated budget, take some notes of its configuration if you need this info. It will disappear the moment you stop it from the campaign creation interface.

If any settings from your previous setup don’t align perfectly with the new budget structure, we recommend creating a new budget to ensure pacing and spend tracking remain accurate.

This migration ensures a clean, conflict-free start in the new Budget tab, giving you better visibility, control, and precision over campaign spending going forward.

How to Create a New Campaign in Epom DSP 7.2

Epom DSP 7.2 refines how you build campaigns drastically. Every configuration step is now grouped more logically than before ensuring more clean setup. Below is a detailed breakdown of what each section does and why it matters.

Basic Info

This is where each campaign begins. Define the essentials:

• Name – a clear identifier for your campaign.
• Tags (up to 3) – labels to help you filter and categorize campaigns (e.g., “Q4,” “retargeting,” “sports”).
• Default Bid Price – your starting bid for impressions before rules or modifiers apply.
• Pricing Model – select CPM or CPC depending on the sources you’re going to bid on.

Audience

This is where your targeting lives. You can link up to 5 pre-created Audiences, each with its own targeting setup. Or, create a new one right inside the campaign editor.

Each audience can include:

• First-party Lotame DMP segments for demographic and behavioral targeting.
• GEO (country, region, city, or even ZIP)
• Device & OS type (desktop, Android, iOS, etc.)
• Browser or connection type
• Date & time settings for dayparting or scheduled delivery
• Inventory types (e.g., in-app, web, CTV)
• Retargeting by segments or IFA lists

This modular design lets you build reusable audience profiles and test creative variations across different user groups without duplicating entire campaigns. If you want to learn more about Audiences, here is the article on Epom DSP release 7.1.

Bidding Strategy

Everything that affects how much you bid and when is handled here. Key parameters include:

• Exposure Time Multiplier – adjust bids based on user exposure length.
• Bid Floor Price – set minimum price thresholds to ensure quality inventory.
• Auction Type – pick between first-price or second-price bidding depending on your strategy.
• Capping – control frequency at the user, device, or campaign level.
• Auto Optimization – enable algorithmic tuning to shift spend toward high-performing placements automatically.

This separation between Bidding, Budgets and other tabs means your performance rules and your spend pacing no longer interfere with one another.

Budgets

This essential step we’ve already covered above. Now it’s obligatory to fill out flight dates and limits to ensure your campaign is up and running correctly and without overspend.

Traffic Source

This tab determines where your ads run.

You can connect your campaigns to one or more SSP endpoints from a library of 80+ integrated supply partners, including premium sources for desktop, mobile, and in-app inventory.

Each endpoint can be toggled on or off, allowing precise control over traffic quality and volume. For agency tenants, admins can also enforce mandatory SSP endpoint linking — ensuring campaigns don’t run without a defined source.

Optimization

All optimization tools are consolidated into one area to streamline post-launch control:

• Event Tracking – define custom conversion events and performance signals.
• Auto-Filled Retargeting – automatically build retargeting lists based on campaign engagement.
• PMP Deals – manage private marketplace agreements directly from the interface.
• SKAdNetwork Support – measure and optimize iOS traffic in a privacy-compliant way.

Together, these tools help you fine-tune how the DSP learns and reacts to performance data.

Pixalate Blocklist: Built-In Protection Against Invalid Traffic

Fraud filtering now goes deeper inside Epom DSP. The Pixalate Blocklist integration helps eliminate invalid or low-quality impressions before they ever reach your campaigns.

About Pixalate

Pixalate is a market-leading platform specializing in ad fraud prevention, privacy, and compliance analytics across CTV, mobile, and web environments. Its data feeds are trusted industry-wide to classify and block risky inventory, protecting both advertisers and supply chains from IVT (Invalid Traffic).

We wrote a bit more about its benefits in our article about Pixalate x Epom partnership.

How It Works in Epom DSP

Epom DSP automatically connects to Pixalate’s continuously updated blocklist feeds, available in formats like CSV for programmatic integration.

Each feed identifies suspicious domains, apps, and IPs, ensuring that every impression opportunity passing through the DSP is screened for authenticity.

Users can now select one of three Risk Tolerance levels to fine-tune protection versus reach:

• Low – Maximum security. Strict filtering that blocks a larger portion of traffic, suitable for brand-sensitive campaigns.
• Medium – Balanced filtering, offering reliable protection while maintaining reasonable reach.
• High – Default setting. Filters only the most critical IVT sources, maximizing scale with essential safeguards.

This integration works silently in the background, no complex setup or maintenance required. It adds a crucial verification layer to every campaign, letting you focus on strategy while Epom DSP and Pixalate handle the validity of your traffic.

Campaign Folders for Easier Navigation

Managing dozens (or hundreds) of campaigns just got simpler. The new Campaign Folders feature brings true workspace organization into the DSP, allowing you to group campaigns by project, client, region, or goal.

How It Works

Every campaign now belongs to one specific folder.

All users can view all folders and campaigns, but only Editors and Admins can create, rename, or delete folders.

After migration, all existing campaigns will appear in the default “Unsorted” folder until they’re manually reassigned.

If there are no campaigns in the account, an empty-state view will appear, guiding you to create the first folder.

Folder Creation & Management

Folder selection is now mandatory during campaign creation, ensuring every campaign starts organized from the first step.

When creating a campaign from inside a specific folder view, that folder is preselected by default, though you can switch it anytime.

Each account can create up to 50 folders, keeping the structure flexible but tidy.

Editing and Deletion

Folders can be renamed or deleted anytime by Editors or Admins.

When deleting a folder, the system will require you to select another folder where all campaigns inside will be moved. This safeguard ensures a smooth cleanup process without breaking reporting or workflows.

Campaign Folders make large DSP accounts easier to navigate and maintain. Whether you manage multiple brands, clients, or verticals, this update gives your workspace a simple yet powerful layer of structure.

Campaign Tags for Quick Filtering

Tags make large campaign portfolios searchable, sortable, and instantly filterable. They act as flexible labels you can apply to campaigns to group them by purpose. For instance, “retargeting,” “sports” “premium inventory,” or “test buys.”

Users with the “Manage Tags” permission can access the Tag Manager page, which gives a full view of all existing tags in one structured table.

The table includes the following columns:

• Label — the name of the tag.
• Count of related campaigns — how many campaigns are currently using it.
• Date of creation — displayed in the account’s local date format.
• Created by — shows the full name or username of the creator.

Tags are listed alphabetically by default, but you can sort by any column. If there are no tags yet, a placeholder message — “No tags created yet.” — will appear.

Smaller Tweaks That Still Matter

Alongside major structural updates, Epom DSP 7.2.2 also packs in a few behind-the-scenes improvements that keep everything running smoother:

• Lotame DMP Enhancements — duplicate segments were merged, audience sizes are now visible, and default CPMs ensure cleaner bidding logic.
• Java 17 Migration — upgraded runtime for better performance, stability, and long-term support.
• UI Adjustments — minor design refinements across dashboards and campaign cards for faster orientation.

Each of these upgrades contributes to a cleaner, faster, and more predictable daily workflow with fewer bugs, fewer inconsistencies, and more time focused on actual optimization.

Epom DSP 7.2.2 brings structure and clarity where campaign management tends to get messy. With Budgets, Folders, and Tags, your setup becomes a sustainable system. Add to that Pixalate’s fraud protection, and your campaigns are safer and easier to scale than ever.