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State of Programmatic In-Housing 2021 [Infographic]

Oct 22, 2020  ·  5 min read
Kate Novatska
Kate Novatska, Marketing expert at Epom

While ten years ago, a mere percent of brands were handling programmatic by their own means, in 2020-2021, 69% of advertisers moved it in-house to a certain extent. What were the motives behind this exodus from ad networks and agencies, and how advertisers see their nearest future? Let's find out.

In 2020, in-housing is flourishing as a significant programmatic trend. And it's not going to fade away soon. It's just the opposite: More than % of advertisers plan to continue, with EU brands being on the vanguard of the movement: here, the percent of companies who implemented in-housing reaches 74%.

As a white-label software provider, we often encounter clients that are undergoing the transition process. We always explore the reasons behind their decisions and their needs in specific functionality that may finalize their transition. After thorough research, we decided to summarize all our findings in this infographic.

Discover the state of programmatic in-housing in 2020-2021 and find out how exactly you can undergo this transition at the lowest cost:

In-house programmatic 2021 infographic


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