Targeting Techniques, Retargeting, Geofencing
Explore the robust targeting options in Epom White-label DSP. This video covers basic targeting settings, including traffic sources, geolocation, and time slots. Dive into advanced options like retargeting with user ID or IFA lists, creating user segments, and utilizing geo-fencing for hyperlocal campaigns. Learn how to set up filters to refine targeting and ensure compatibility with SSP data.
Useful terms:
| Traffic source | the origin of user traffic, such as websites or mobile apps, used to deliver advertisements. |
| Geofencing | targeting method that defines a specific geographic area for ad delivery, allowing ads to reach users within a chosen radius. |
| Whitelist | a list of approved entities (e.g., websites, apps, or user IDs) that are eligible to receive ads from a campaign. |
| Blacklist | a list of restricted entities (e.g., websites, apps, or user IDs) that are excluded from receiving ads from a campaign. |
| IFA (Identifier for Advertisers) | a unique identifier assigned to mobile devices, used to track user activity and target ads. |
| Retargeting | a strategy that focuses on re-engaging users who have previously interacted with a product, website, or app. |
| User segment | a group of users categorized based on their behavior, demographics, or other criteria, often used for targeted ad campaigns. |
| Filters | predefined settings that allow advertisers to include or exclude traffic based on specific criteria like site URL, publisher ID, or bundle ID. |
| Bundle ID | a unique identifier for an application, used to differentiate mobile apps for targeting or tracking. |
| Geoposition Targeting | a feature that enables advertisers to target users in specific countries, regions, or cities or exclude particular locations. |
Additional materials:
Blog articles
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