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The Anatomy of Programmatic Advertising [Infographic]

Apr 14, 20204 min read
Kate Novatska
Kate Novatska, AdTech Expert

Thousands of articles are written about programmatic. Every second post is full of terms like "programmatic ecosystem", "programmatic landscape", and other high-profile but not-so-clear buzzwords. We decided to turn this around and illustrated a circulatory system of programmatic instead.

We used arteries to carry supply from the ad exchange heart to the DSPs, veins to deliver demand requests to the SSPs, and lymphatic vessels to fuel all programmatic organs with data. The full cycle of programmatic supply lasts only 100 milliseconds. For the record: an average human heartbeat = 860 milliseconds.

Did you know that only 25% of marketers in the US know this? The rate of RTB and programmatic adoption is far from being sky-high, despite all the benefits it brings to brands, networks, and publishers. Moreover, publishers find technology implementation more challenging than advertisers.

Explore this and other issues in numbers — check out our programmatic advertising infographic right below this paragraph.

Anatomy of Programmatic Infographic

Note: Originally published at HackerNoon.

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