Customizable
Ad Formats for
Effortless Ad Serving
Welcome 30+ rich media ad formats supported by Epom ad server. Launch high-performing campaigns in just a few clicks with video, HTML5, responsive, and other ready-made templates.
In-Feed outstream
A video ad that appears within the editorial content just where the invocation code is placed. It fits naturally and shows up while the user scrolls the feed.
Simple HTM5 banner
Just as a regular one, an HTML5 banner appears at a specific location on the page. The only difference: it uses a ZIP archive as a creative, which can consists of several files.
Simple banner
A simple banner is a basic static image of any size inside of page content.
Responsive banner
This ad unit is the banner that dynamically adjusts to the page's width by displaying different creatives based on the screen size.
Catfish
This is a mobile ad that appear as a horizontal banner at the bottom of the screen to increase user engagement.
Tab-under
Tab-under leads to the landing page in a new tab after clicking on it. The tab appears under the initial page.
Advanced interstitial
Advanced interstitial is the ad that takes over the whole screen until the user skips the ads. These are interactive mobile ad units that support custom layout and external files use.
Slider outstream
A video ad that appears at the position specified in the settings. Usually it drives out of the corner of the webpage.
HTML5 container
This template is similar to an HTML5 banner and consists of the HTML file located in the root of the archive, not in a subfolder. Unlike with banner, an HTML5 container is of an unlimited size.
In-image
A simple banner is a basic static image of any size inside of page content.
Responsive image banner
This template is for serving responsive ads for different screen resolutions with a fixed height.
Corner pop-up
This is an ad displayed on top of the web page content, ususally in the corner of the page. Pop-up is a non-resizable local desktop ad format.
Always redirect
This one redirects users to the landing page after clicking on the ad. Unlike with tab-under, content is shown on the same page and is not opened in a separate window.
Advanced promo interstitial
This is a video interstitial with an image that is shown before the video. These mobile ads of this type have a complex structure and customizable layouts. It is important to add a "skip" button.
Overlay outstream
A video ad that appears on top of an existing video player on the page. While finished, the overlay shuts down, and the user watches video content as intended.
HTML5 catfish
An HTLM5 template that appears as a banner at the bottom of the visible area and occupies the entire width of the screen.
Responsive Iframe pushdown
These are responsive ads with an iFrame container, similar to the regular pushdown, but for different screen resolutions with a fixed height.
Footerbar
This desktop ad format is located inside of the footer area of the web pages.
CTA promo interstitial
This interstitial is an image with two different call-to-action buttons that lead to some landing page.
Multi-HTML5 skin
An HTLM5 template that covers the whole page using separate images for different parts of the page: background, header, and sidebars.
In-app banner
320x50px-sized ads developed specifically for in-app campaigns. This template includes interactive elements like slider, icons, and install buttons for better engagement.
Responsive image pushdown
A responsive pushdown similar to a regular pushdown but for different screen resolutions with a fixed height, with a placement based on JS tags.
Multi-image skin
This is a page cover created using separate images for different parts of the page: background, header, footer, sidebars.
Mobile interstitial notification
It's a full-screen ad that appears while the page is loading. Clicking on a specific area of the ad will take the user to the landing page, closing the ad.
HTML5 pushdown
An HTLM5 template that appears on top of the page then moving the page's main content down. It is similar to an ordinary pushdown, except for an HTML5 file is used as a creative.
Native
Native are banners disguised in the main content and therefore ensuring non-intrusive user experience.
Responsive image catfish
A responsive catfish template that consists of two pictures for different screen formats (devices): portrait and landscape.
Pushdown
This ad appears on top of the page then moving the page's main content down.
In-stream
This ad appears inside a video player pausing its main content. It can be pre-roll, mid-roll, post-roll ad depending on the placement of the VAST tag.
Autorefresh custom code
Autorefresh custom code updates the page every n seconds. You can only use custom code.
Wrapper for 3rd-party HTML5 skin
This template creates a skin wrapper on a page using an HTML5 archive.
Responsive HTML5 Banner
This template serves responsive HTML5 ads which adapt to the container sizes. Please note, that HTML5 creative must be resizable for this template, static HTML5 ads are not supported in this template.
Skin
This is a regular non-responsive skin which just adds a backdrop to the background of the site.
Interscroller
The ad appears as the reader scrolls down the page. When the user scrolls to reveal 85% of the placement, it can snap to take over the entire screen.
VPAID Framework
Own video can be taken from YouTube and posted as a creative (Pre-roll, Mid-roll, Post-roll)
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