Epom WL DSP 6.9.2 or HTML5: Finally, Arrived

What happens when animated banners and native video finally join your DSP toolkit? You get more chances to catch the user’s eye and convert! Both are now live in Epom DSP 6.9.2 — a release full of engagement rate boosters you’ll actually want to try.

In short, DSP 6.9.2 brings one long-awaited addition: support for HTML5 creatives. Add click-to-bid based optimization logic, real-time currency conversion, direct user data exports, more compatibility with major SSPs, and this release quietly upgrades the way you optimize and deliver. How? See what’s landed below:

Go Interactive: HTML5 Creative Support Has Arrived

Previously unavailable in Epom DSP, HTML5 creatives are now fully supported for banner and interstitial formats. You can upload HTML5 files both at the campaign level and inside the Creative Library.

Quick note: your ZIP archive should include:

• One main .html file (e.g. index.html);
• All necessary image, CSS, JS files in relative paths (not hosted externally);
• No nested folders — keep it clean and flat.

Example structure:

my-banner.zip
—index.html
—style.css
—script.js
—image.jpg

This ensures smooth preview inside the DSP and proper display on the page. Also, make sure the banner’s size and dimensions you specify during banner setup match the actual specs of your image.

Preview is available directly in the interface to double-check display before launch.
Permissions for HTML5 creatives are already in place as well, so you can enable or disable HTML5 for your advertisers right away.

Click-to-Bid Condition: Bidding Rules Got More Juice

Click-to-bid joins your optimization toolbox, giving you visibility into how many clicks you receive per bid request.

Unlike win rate or fill rate, click-to-bid isn’t a percentage. It’s a raw number, making it ideal for creating granular rules like:

“If click-to-bid < 0.1, reduce bid by 30%.”

Use case: apply rule-based bid modifiers to stop overbidding on underperforming placements and prioritize what works.

Native Ads Now Meet Video Creatives

Native ads can now be videos. A new Main Video block lets you upload video either via file or link, similar to main images.

This adds more richness to your native ads without changing their organic appearance, making this update perfect for branding, storytelling, or performance-driven campaigns.

Quick note: this feature can be tweaked for your users with a new permission (NATIVE_VIDEO), disabled by default. Enable it in custom role settings, so your advertisers could start using native video today.

JSON Bid Responses: More Compatibility with Major SSPs

To match OpenRTB standards of certain supply-side platforms (for example, ExoClick’s), Epom DSP now supports JSON format for the adm field in VAST responses — alongside existing XML.

This gives you more compatibility with SSPs that expect structured JSON in bid responses. You can toggle the format directly in SSP endpoint settings, which you use to connect to these platforms for bidding on their traffic.

If your SSP requires JSON video responses (e.g. for in-stream ads), you’re now fully supported.

Gzipped Audience Data Export: Segments, IFAs, User IDs

You can now export collected audience data — Segments, IFAs, and User IDs — as a gzipped file directly from the UI. No more manual API calls or Postman setups. Just choose the dataset and download with a click.

This small change makes a big difference for teams needing fast, regular access to audience data for deeper analytics, data integrations or compliance.

Permissions Revamp for the Root User with Cleaner UI

Epom DSP 6.9.2 update also streamlines how segments are managed and viewed by Root (Super Admin) users:

• Public segments are now clearly marked for all users (non-owners can’t change status, but can see and use them);
• Super Admins can upload data to public segments and view upload history across users;
• Segment owners no longer see uploads made by admins;
• Non-owners can link public segments to campaigns.

Also, the platform now clearly reports 400-level errors like file upload limits, so there’s no more guessing why something failed.

Real-Time Currency Exchange: 2-Min Updates

Currency conversion for bid requests that happen in the currency other than USD is now handled through ExchangeRate API, with live updates every 2–3 minutes.

That means your international bidding campaigns run on fresh, almost instant updates without outdated conversions. All values are pulled into the DSP engine and reflected instantly in bid adjustments.

Use case: this update is specially useful for cross-geo campaigns and finance teams monitoring budget accuracy.

Minor Tweaks and UX Improvements

Check out some small but pleasant updates that will definitely improve your experience with Epom:

• Ad spend, eCPM, and eCPC in Analytics now display with shorter, cleaner values;
• The owner's name is visible directly on the Analytics charts;
• New Permission for Attribution Links is added;
• Custom background image option for the login window — for deeper branding personalization.

What Makes Epom DSP 6.9.2 Worth Your Time?

HTML5 support and real-time currency updates aren’t super flashy changes, but they’re the kind that make your daily ad ops smoother.

Whether you’re refining bids, optimizing creatives, or just trying to get data out without a dev call, 6.9.2 delivers tools you’ll actually use, made to quickly feel the difference.

The good news is that all of them are already inside your account — take 10 minutes to test what’s new, and you’ll see how much more fluid campaign management becomes.

And if you’re not yet running on Epom DSP? This might be a good moment to see what your ad tech stack is missing.