Setting Up Your First Campaign
Now, let's see step by step how to create a campaign in Epom White-label DSP. This tutorial walks you through selecting a campaign type, setting up basic details like CPM or CPC, and configuring limits, flight dates, and frequency caps. You'll also discover how to add creatives, use the creative library, and integrate tracking macros. Finally, get an overview of postback settings and conversion tracking to optimize performance-based campaigns.
Useful terms:
| CPM (Cost Per Mille) | a pricing model where advertisers pay for every 1,000 impressions of their ad. |
| CPC (Cost Per Click) | a pricing model where advertisers pay only when a user clicks on their ad. |
| Frequency cap | a limit on the number of times an ad is shown to a single user within a specific time. |
| Creative | the media element of an advertisement, such as banners, videos, or third-party ad tags. |
| Ad markup | the code or file that specifies the ad creative, including its dimensions, tracking URLs, and display rules. |
| Macros | placeholder variables within a URL replaced dynamically during ad serving to track user interactions or campaign performance. |
| Advertiser domain | the website or app associated with an ad, often used by traffic sources to verify ad relevance and compliance. |
| Postback | a server-to-server method of sharing conversion data between tracking platforms to optimize campaign performance. |
| Conversion tracking | a process of recording user actions (e.g., purchases, sign-ups) resulting from an ad, enabling performance measurement and optimization. |
| Creative library | a repository where advertisers store and organize their ad creatives for reuse across campaigns. |
Additional materials:
Blog articles
Course content