Conversion Tracking & Targeting Optimization
In this video, you’ll learn how to set up conversion tracking, monitor multiple events, and integrate with third-party trackers using postback URLs. Master the art of white-listing high-performing traffic sources, black-listing underperformers, and applying bid modifiers to fine-tune your campaigns. Use this detailed step-by-step guidance to maximize efficiency, optimize ad spend, and achieve better ad campaigns results.
Useful terms:
| Conversion Tracking | The process of monitoring and recording user actions (e.g., purchases, sign-ups) to measure a campaign's success. This often involves integrating third-party trackers with a DSP. |
| Postback URL | A URL used for communication between a DSP and an external tracking platform to log conversions or events in real time. |
| Macros | Dynamic placeholders in URLs or scripts replaced with specific values (e.g., user ID, event type) by the tracking platform. |
| Event Tracking | Monitoring specific user interactions, such as app installs or purchases, to measure campaign performance. |
| White-listing | Creating a list of high-performing traffic sources or publishers to prioritize in future campaigns. |
| Black-listing | Excluding low-performing or unwanted traffic sources from campaigns to improve efficiency. |
| Bid Modifiers | Adjustments to bid amounts for specific traffic sources or segments to optimize ad spend and maximize performance. |
| Autopilot | A feature in DSPs that automates certain aspects of campaign management, such as applying bid rules or modifiers. |
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