Bidding Rules and Autopilot
In this lesson, you’ll discover how to use the Autopilot feature in Epom White-label DSP for effortless campaign optimization. Learn to create, customize, and link bidding rules to automate performance adjustments like pausing low-performing creatives or blacklisting underperforming websites. This video guides you step-by-step through the process, ensuring your campaigns run efficiently without manual work.
Useful terms:
| Autopilot | a feature that automates campaign optimization by applying predefined rules to adjust performance without manual effort. |
| Bidding rules | customizable conditions set by advertisers to automatically optimize campaigns based on performance metrics (e.g., impressions, CTR). |
| Check time | the interval at which the DSP analyzes campaign data to determine if a bidding rule’s conditions are met. |
| CTR (Click-Through Rate) | metric measuring the percentage of users who clicked on an ad after viewing it, used to evaluate ad effectiveness. |
| Impressions | the number of times an ad is displayed to users, regardless of interaction. |
| Pause Creative | a campaign action that temporarily disables underperforming ads based on predefined rules. |
Additional materials:
Blog articles
Course content