Analytics and Performance Tracking
In this video, we’ll walk you through the Analytics section of Epom White-label DSP. Learn how to navigate reports, customize metrics, track conversions, and analyze campaign performance data. From bid requests to video ad performance, we’ll show you how to filter results, configure analytics tables, and download reports. Use the insights from this lesson and optimize your media buying strategy.
Useful terms:
| Bid Requests | Notifications sent from SSPs to DSPs that contain information about ad inventory available for auction. |
| Bid Responses | Bids submitted by DSPs in response to bid requests, offering a price to win the ad impression. |
| Win Rate | The percentage of bid responses that successfully won impressions in auctions. |
| Impressions | The number of times an ad is displayed to users. |
| Clicks | The number of times users interact with an ad by clicking on it. |
| Ad Spend | The total amount of money spent on purchasing ad impressions during a campaign. |
| Conversion | Action taken by users after interacting with an ad, such as purchases, sign-ups, or downloads, depending on the campaign goal. |
| Video Quartiles |
Metrics used to track how much of a video ad users watch:
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| Analytics Table Configuration | A feature in the DSP allowing users to customize the metrics and columns displayed in analytics tables. |
| Dimension Filter | A tool for filtering analytics data based on specific metrics, such as SSP endpoints or campaign details. |
| SSP Endpoint | A source of ad inventory traffic from supply-side platforms (SSPs) linked to campaigns. |
| Export to CSV | A feature to download data from the analytics table in a CSV format for further analysis. |
| Time Zone Adjustment | A feature enabling users to change the time zone of reports to match the client’s or campaign’s region. |
Additional materials:
Blog articles
Help Center articles
Course content