What Is Dsp and How It Works
Welcome to the Epom White-label DSP Course!
Learn the basics of demand-side platforms (DSPs) in this introductory video, including what a DSP is, how it works, and its core features. Discover the power of real-time bidding (RTB) and how DSPs simplify programmatic ad buying, enabling advertisers to optimize campaigns and manage performance efficiently. Overall, this lesson sets the foundation for understanding DSP technology and its benefits.
Useful terms:
| Account manager | a specialist responsible for overseeing campaign performance and providing strategic guidance |
| Demand-side platform (DSP) | ad tech platform that helps advertisers buy ad traffic programmatically, manage ad campaigns, and optimize performance. |
| Programmatic advertising | the automated process of buying and selling digital ad impressions using software, removing the need for manual negotiations. |
| Real-time bidding (RTB) | the core technology of programmatic advertising, enabling media buyers to bid on individual ad impressions in real-time auctions. |
| Supply-side platform (SSP) | a platform used by publishers to manage and sell their ad inventory to DSPs and ad exchanges. |
| Ad exchange | digital marketplace where SSPs and DSPs connect to facilitate programmatic ad buying and selling. |
| Ad formats | different types of advertisements, such as interstitials, pop-unders, push notifications, and native ads. |
| Auction bid | the amount a DSP offers in real-time for a specific ad impression during an RTB auction. |
Additional materials:
Blog articles
Course content