Campaign Optimization Tips
This video explores key campaign optimization strategies in Epom White-label DSP. Learn to monitor and improve your win rate, automate A/B testing with bidding rules, and blacklist low-performing traffic sources. The step-by-step guidance will help you refine your campaigns and achieve better results with effective ad campaign optimization tricks.
Useful terms:
| Win Rate | The ratio of won impressions to total bid requests. It indicates the effectiveness of bidding strategies in real-time auctions. |
| Bid Price | The maximum amount an advertiser is willing to pay for a single ad impression during an auction. |
| Click-Through Rate (CTR) | The percentage of clicks an ad receives compared to the number of impressions it served. |
| Bidding Rules | Automated criteria set within a DSP to adjust campaign behavior, such as pausing low-performing creatives or modifying bids based on specific metrics. |
| A/B Testing | A method of comparing two or more variations of ads (e.g., images, messages) to determine which performs best based on metrics like CTR or conversions. |
| Blacklist | A list of traffic sources, websites, or apps that are excluded from receiving bids due to poor performance or non-compliance. |
| Filters | Rules applied in DSP campaigns to include or exclude specific traffic sources based on performance metrics or other criteria. |
Additional materials:
Blog articles
Help Center articles
Course content