Vladyslav Betsun

Ad tech doesn't have to be complicated. Get a clear breakdown of all the key concepts: DSPs, SSPs, ad servers, ad exchanges, and many more.

Learn what bid shading is, how the bid shading algorithm works, and when to use it in programmatic advertising. Cut overspend and win more impressions.

Learn what bidstream data is, how it works in RTB, where privacy risks start, and how to use bidstream signals for targeting. Read the guide.

Learn how programmatic video advertising works, what a video DSP does, and find out how to set up your first video advertising campaign.

Learn what is an ad exchange, how programmatic ad exchange works, and how it differs from ad networks and DSPs. Full guide with examples.

Learn how PMP programmatic deals work, when PMPs beat open auctions, and how publishers protect premium ad space. Read the guide now.

Google's Privacy Sandbox is officially dead. Learn what it was, why it failed, and what third-party cookies staying in Chrome means for DSPs.

A self-serve DSP lets you buy programmatic traffic without a middleman. Learn how it works, who it fits, and how to launch your first campaign.

Self-serve advertising technology explained: how it works, who needs it, and how to choose the right platform for your campaigns. Start here.

Discover the advantages of programmatic advertising – from real-time optimization to audience targeting. Boost your ROI with automated ad buying. Learn mo...

Discover the best advertising platforms in 2026, from Google and Meta to programmatic DSPs. Compare by use case, goal, and budget.

Learn how programmatic campaign optimization works in practice: bid management, A/B testing, blacklisting, and real-time data.

Learn what RTB programmatic advertising is, how the RTB auction process works, and why programmatic buying dominates digital ad spend today.

Explore the top supply side platform examples: Google Ad Manager, OpenX, PubMatic, Xandr, and Sovrn. Learn how SSPs maximize ad revenue. Find your fit now.

Header bidding vs waterfall: learn how both models work, why header bidding delivers 20–40% more revenue, and when waterfall still makes sense. Read now.

Learn what ad revenue is, how to calculate it with a free interactive calculator, and proven ways to maximize website and app ad revenue. Start optimizing now.

Learn how to monetize a website with ads, affiliates, memberships, and a real ad stack. Start earning more from every impression

Push ads deliver consented, real-time messages straight to your audience's screen. Learn what push notification ads are, how they work, and how to launch yours

Learn what click through rate (CTR) means, how to apply the CTR formula, what counts as a good CTR, and how to boost it. Start improving your ads today.

DSP, SSP, DMP - confused? Learn the key difference between SSP and DSP, how they work together in programmatic, and which platform fits your ad strategy.

Video ad serving powers the highest-converting retargeting campaigns. Learn how ad retargeting works, what it costs, and how to launch yours with a DSP.

The world of video ad serving tags is rough and complex. Let’s analyze what makes VAST, VPAID, VMAP, MRAID, SIMID, and OMID different from each other.

Demand path optimization allows buyers to improve net media efficiency across ad campaigns. Read the article to find out how to optimize demand path routing!