Vladyslav Betsun

AdTech Expert

Vladyslav Betsun has over a decade of experience in copywriting and content marketing across SaaS, product, and agency environments. As Senior Copywriter at Epom, he writes about digital advertising, marketing, and technology, turning complex topics into practical insights.

Ad Tech 101: The Full Stack Behind Every Ad You've Ever Seen

Mar 02, 202618 min read

Ad tech 101, decoded: DSPs, SSPs, ad servers, ad exchanges, and the full adtech ecosystem explained. Find out which concepts fit your business vision.