What Is Ad Retargeting? Video Ad Serving, Costs, and Setup
Mar, 202612 min read
Video ad serving powers the highest-converting retargeting campaigns. Learn how ad retargeting works, what it costs, and how to launch yours with a DSP.
Vladyslav Betsun
AdTech Expert
Vladyslav Betsun has over a decade of experience in copywriting and content marketing across SaaS, product, and agency environments. As Senior Copywriter at Epom, he writes about digital advertising, marketing, and technology, turning complex topics into practical insights.
Latest posts by Vladyslav Betsun
The Encyclopedia of Video Ad Serving: What VAST, VPAID, VMAP, MRAID, SIMID, and OMID Are and Why You Should Care
Mar 18, 202613 min read
The world of video ad serving tags is rough and complex. Let’s analyze what makes VAST, VPAID, VMAP, MRAID, SIMID, and OMID different from each other.
AI Programmatic Advertising: What It Actually Does (and What Vendors Won't Tell You)
Mar 16, 202612 min read
Demand path optimization allows buyers to improve net media efficiency across ad campaigns. Read the article to find out how to optimize demand path routing!
Ad Tech 101: The Full Stack Behind Every Ad You've Ever Seen
Mar 02, 202618 min read
Ad tech 101, decoded: DSPs, SSPs, ad servers, ad exchanges, and the full adtech ecosystem explained. Find out which concepts fit your business vision.