How to Monetize a Website Without Giving Half Your Revenue Away
Apr 10, 202615 min read
Learn how to monetize a website with ads, affiliates, memberships, and a real ad stack. Start earning more from every impression
Vladyslav Betsun
AdTech Expert
Vladyslav Betsun has over a decade of experience in copywriting and content marketing across SaaS, product, and agency environments. As Senior Copywriter at Epom, he writes about digital advertising, marketing, and technology, turning complex topics into practical insights.
Latest posts by Vladyslav Betsun
Push Ads: Why They Are Your Best Bet and How to Use Them
Apr 08, 202613 min read
Push ads deliver consented, real-time messages straight to your audience's screen. Learn what push notification ads are, how they work, and how to launch yours
![How Often Do You Click? What Is Click Through Rate (CTR): Massive Tutorial [+ Calculator Inside]](/resources/blogArticles/click-through-rate/Preview.webp "How Often Do You Click? What Is Click Through Rate (CTR): Massive Tutorial [+ Calculator Inside]")
How Often Do You Click? What Is Click Through Rate (CTR): Massive Tutorial [+ Calculator Inside]
Apr 01, 202612 min read
Learn what click through rate (CTR) means, how to apply the CTR formula, what counts as a good CTR, and how to boost it. Start improving your ads today.
DSP vs SSP vs DMP: Is There Room for Comparison and Which One Is for You?
Mar 31, 202614 min read
DSP, SSP, DMP - confused? Learn the key difference between SSP and DSP, how they work together in programmatic, and which platform fits your ad strategy.
What Is Ad Retargeting? Video Ad Serving, Costs, and Setup
Mar 20, 202612 min read
Video ad serving powers the highest-converting retargeting campaigns. Learn how ad retargeting works, what it costs, and how to launch yours with a DSP.
The Encyclopedia of Video Ad Serving: What VAST, VPAID, VMAP, MRAID, SIMID, and OMID Are and Why You Should Care
Mar 18, 202613 min read
The world of video ad serving tags is rough and complex. Let’s analyze what makes VAST, VPAID, VMAP, MRAID, SIMID, and OMID different from each other.
AI Programmatic Advertising: What It Actually Does
Mar 16, 202612 min read
Demand path optimization allows buyers to improve net media efficiency across ad campaigns. Read the article to find out how to optimize demand path routing!
Ad Tech 101: The Full Stack Behind Every Ad You've Ever Seen
Mar 02, 202618 min read
Ad tech 101, decoded: DSPs, SSPs, ad servers, ad exchanges, and the full adtech ecosystem explained. Find out which concepts fit your business vision.