AdTech Expert
Vladyslav Betsun has over a decade of experience in copywriting and content marketing across SaaS, product, and agency environments. As Senior Copywriter at Epom, he writes about digital advertising, marketing, and technology, turning complex topics into practical insights.
Latest posts by Vladyslav Betsun
Explore the top supply side platform examples: Google Ad Manager, OpenX, PubMatic, Xandr, and Sovrn. Learn how SSPs maximize ad revenue. Find your fit now.
The world of video ad serving tags is rough and complex. Let’s analyze what makes VAST, VPAID, VMAP, MRAID, SIMID, and OMID different from each other.
Ad tech doesn't have to be complicated. Get a clear breakdown of all the key concepts: DSPs, SSPs, ad servers, ad exchanges, and many more.
Learn what bid shading is, how the bid shading algorithm works, and when to use it in programmatic advertising. Cut overspend and win more impressions.
Learn what bidstream data is, how it works in RTB, where privacy risks start, and how to use bidstream signals for targeting. Read the guide.
Learn how programmatic video advertising works, what a video DSP does, and find out how to set up your first video advertising campaign.
Learn what is an ad exchange, how programmatic ad exchange works, and how it differs from ad networks and DSPs. Full guide with examples.
Learn how PMP programmatic deals work, when PMPs beat open auctions, and how publishers protect premium ad space. Read the guide now.
Google's Privacy Sandbox is officially dead. Learn what it was, why it failed, and what third-party cookies staying in Chrome means for DSPs.
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![How Often Do You Click? What Is Click Through Rate (CTR): Massive Tutorial [+ Calculator Inside]](/images/blog/articles/click-through-rate/Preview.webp "How Often Do You Click? What Is Click Through Rate (CTR): Massive Tutorial [+ Calculator Inside]")
