Epom Blog

Video ads have a 1.84% CTR, the highest compared to other digital ad formats. Explore these 9 foolproof ways to get the most out of your video ads in 2021!

Google now penalizes websites with interstitial ads. Will interscroller be the new normal? What is an interscroller and how does it work?

Discover the new features of Epom white-label DSP 4.7. Discover revamped bidding rules, custom roles for DSP rules, and bid request validator.

Learn the idea of geofencing & geo-targeting and their difference. FAQ, best practices, and guide on how to set up geofencing inside.

Wanna know how Epom made it through 2020? Check out our year summary to find out the greatest things that were done.

Ad retargeting is one of the most effective methods to increase site visitor conversions. Read on to what ad retargeting is and how it works.

From a buzzword to common practice: discover key programmatic in-housing stats for 2022-2023

The second iteration of the IAB TFC is here. Read our quick guide to how it differs from the last verison and how it will benefit those in the digital advertisi...