We had just returned from Ad: tech, New York. Despite the weather conditions, our brave team haven’t missed the event and it was impressive! With mobile and online advertising at the forefront of the conversations over the two days, there was speculation of what the future of marketing will be as we move more toward tablet and smartphone use as well as multi-screen consumption.
Meeting new friends, showing our platform new features, sharing experience: all these make the conference unforgettable. In only 2 days we met top digital companies, online marketers, agencies and networks from all over the world.
Many talks were about mobile. ”Location Oriented Advertising” said Marcus Startzel, main manager in North America mobile ad platform in Millennial Media, he also added that “relevancy is defined by mobile.” Being mobile oriented, the marketer is able now clearly define and roll ads not only by location, but also specifically by geographical point. It change the attention from content to context of the client.
The conference probably gathered all world key players in cell phone market, telecoms, IT companies, Ad networks and everyone else connected with mobile business. It could be even more people, if the weather was better.
Looking back, it’s easy to notice how rapidly mobile industry is growing. The event was a great chance for us to meet a genuine cross section of the mobile app ecosystem. The wide range of content on offer is excellent; we’ve made some great business contacts for the future and felt ourselves as a part of technology future.