Video ads seem to have been on a constant rise for a few years now. There are a couple of reasons behind this, like the accessibility to broadband internet and the increased processing power of computers, but technology is only part of the story.
The other part is the creative solutions for using online video for advertisement. While it all began with simple pre-roll video clips for webTV, basically a TV ad transferred to the internet, in a couple of years online video advertisement evolved into a separate area of Rich Media.
One of the latest Rich Media video formats offered by Epom is the updated Video Interstitial and Expandable. The concept of Interstitial Video is really simple: a video clip is displayed to a reader of a website during their transition from page to page. The Interstitial as a format itself is nothing new, and has been proven to boost key branding metrics more than once, but Adform’s solution brings new elements to it.
As to Expandable Video ads - when a customer clicks on an expandable ad, it expands to twice its width or height, depending on the format. Expandable formats encourage more interaction from interested customers by increasing ad’s presence on the page.
Still, the best part of the new Video formats is that it is so easy to create them using Epom platform. Creation of a Video is a very simple process, all you need is a video clip. So if you are looking to reinvent the way you use online video ads, why not try to make your new Interstitial or Expandable Video?
Though Expandable and Interstitial Video Ads are relatively new trends, but there are here to stay for long.
Epom Team
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