Ad Server News

All about ad tech: definition, difference between ad tech and martech, ad tech software & ecosystem, and how to choose an ad tech vendor.

A world without ad tags would be too sterile and boring ? no flashing banners, no Youtube pre-rolls, and (!) no extra revenue for you. Since we?re not living in...

Chrome has rolled out its SameSite cookie update on February 4, find out how it will impact you as a publisher or an ad tech agency.

What is an ad server and how does ad serving work? Find out answers to these questions as well as ad server benefits for ad networks.

Waterfalling or header bidding? What is best to use in 2020? Find out the answer in this waterfall vs. header bidding comparison article.

You already run pre-roll ads. What about outstream video? Welcome a new video ad format to revolutionize your digital strategy.

What is the difference between the ad server and DSP for advertisers? Which ad campaigns yield the best results? Open this and figure out.

Programmatic ad buying has conquered the world. Is direct ad buying irrevocably off the game? Let?s start a programmatic vs. direct battle.

The blockchain rewarding platform Mfun takes on Epom Ad Server to ensure effective, profitable, and smart app monetization.