Ad Server News

Ad Server analytics explained: get an extensive review of the key ad server metrics for media buying.

Epom becomes TAG Registered partner to contribute to promoting transparent advertising and eliminate fraudulent traffic, malware, and Internet piracy.

In the new digital advertising era, there are still blind spots that need to be reviewed, especially when it comes to payouts. At the end of the billing period,...

A proper ad server is the core of online advertising. Knowing how the ad server works makes the choice of one a lot easier. Let's take a closer look at the ad s...

Top domain targeting option ensures your ads appear only on the preferred websites and detects domain even if the tag, added to the website, is wrapped into the...

In most cases, advertisers count impressions not considering the number of ad opportunities they've got from the publisher. Read why do you need to limit them f...

The Interscroller is an inline ad format, where content comes into view when the user scrolls the article or feed. See its main benefits and test-drive it for y...

Are you still not familiar with native advertising? With more advertisers switching to native formats, the demand for these solutions is on the rise.