Read the most recent industry news about ad server and discover how ad serving technology can help your business grow.
Learn the benefits of Telegram and how to advertise on Mini Apps with any ad format, without additional payments and with optimized code before your competitors...
Monetizing ad inventory and finding the best way to launch campaigns require solving the ad network vs ad exchange dilemma. Read this article to get the answer!
![How Often Do You Click? What Is CTR: Massive Tutorial [+ Calculator Inside]](/resources/blogArticles/click-through-rate/Preview.webp "How Often Do You Click? What Is CTR: Massive Tutorial [+ Calculator Inside]")
What Is CTR? How do you calculate? Why is CTR for search and display ads different and how to improve both? It’s time to answer these questions – cl...
Still searching for an explanation of digital OOH? You're at the right spot! Learn DOOH advertising, Dooh ad servers and how to become a pro at programmatic DOO...
Programmatic advertising provides various opportunities for publishers. To get the most profit out of your ad inventory, check our list of the best SSP examples...
![Ad Placement Deep Dive: What You Should Know as a Publisher [+ Quiz]](/resources/blogArticles/ad-placement-guide/Preview.webp "Ad Placement Deep Dive: What You Should Know as a Publisher [+ Quiz]")
What is the difference between ad unit and inventory? What is digital ad placement, and how do you optimize it? Read on to discover publisher’s must-learn...
Waterfall bidding or header bidding? What is best to use in 2024? Find the answer in this header bidding vs waterfall comparison article and boost your campaign...
![What is an Ad Tag and How to Generate It [Examples Inside]](/resources/blogArticles/what-is-an-ad-tag/Preview.webp "What is an Ad Tag and How to Generate It [Examples Inside]")
A world without ad tags would be too sterile and boring — no flashing banners, no Youtube pre-rolls, and (!) no extra revenue for you. Since we're not liv...