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How to connect new SSPs in Epom white-label DSP: expand your supply sources, learn how SSPs work from the inside, and what’s the point of connecting new e...
Learn the benefits of Telegram and how to advertise on Mini Apps with any ad format, without additional payments and with optimized code before your competitors...
Monetizing ad inventory and finding the best way to launch campaigns require solving the ad network vs ad exchange dilemma. Read this article to get the answer!
Advertising technologies are evolving, from AI-based optimization to contextual targeting. Read the article to stay ahead in the next chapter of programmatic DS...
Epom DSP 6.6 is here! Discover powerful new features, enjoy smarter automation, better targeting, and more control — everything you need for next-level ad...
![Brand Advertising: The Game of Building Customer Trust and Increasing Revenues [+ 3 Must-See Examples]](/resources/blogArticles/brand-advertising/Preview.webp "Brand Advertising: The Game of Building Customer Trust and Increasing Revenues [+ 3 Must-See Examples]")
A strong brand reputation and emotional connection with customers benefit the company greatly. Read this article to find out how brand advertising helps you win...
Ad tech in 2025 is a wild environment, and you’d better get ready for it. CTV, consolidation, AI and the death of privacy – find out what to wait fo...
![Sweet Lies or Effective Persuasion? Meet Fallacies in Advertising [+14 Examples Inside]](/resources/blogArticles/fallacies-in-advertising/Preview.webp "Sweet Lies or Effective Persuasion? Meet Fallacies in Advertising [+14 Examples Inside]")
What are fallacies in advertising? What types are there? How do companies use them? Time to discover the advertiser’s best-kept secret and learn 14 exampl...