Epom Blog

Boost your ad tech & programmatic knowledge with deep-level industry insights.

Bid Shading: How to Stop Overpaying in First-Price Auctions

Jun 04, 2026 12 min read

Learn what bid shading is, how the bid shading algorithm works, and when to use it in programmatic advertising. Cut overspend and win more impressions.

Bidstream Data in Advertising: A Targeting Guide for 2026

Jun 02, 2026 11 min read

Learn what bidstream data is, how it works in RTB, where privacy risks start, and how to use bidstream signals for targeting. Read the guide.

Programmatic Video Advertising: Guide to Video DSP and Setup

May 29, 2026 16 min read

Learn how programmatic video advertising works, what a video DSP does, and find out how to set up your first video advertising campaign.

What Is an Ad Exchange? How It Works and Why It Matters

May 28, 2026 15 min read

Learn what is an ad exchange, how programmatic ad exchange works, and how it differs from ad networks and DSPs. Full guide with examples.

How to Optimize Ad Campaign Using Epom WL DSP: Cases, Best Practices & Tips to Get Results

May 14, 2026 13 min read

Learn how programmatic campaign optimization works in practice: bid management, A/B testing, blacklisting, and real-time data.

Epom DSP 8.3 & 8.4: New Creative Library and Platform Localization

May 11, 2026 4 min read

Epom DSP 8.3 and 8.4 bring bulk creative creation, folder-based creative library, campaign-level targeting filters, platform localization in 7 languages, and cr...

5 Reasons Why White-Label DSP Beats Self-Serve DSP Hands Down [Quiz]

Jan 18, 202412 min read

Why does a self-serve DSP lose to a white-label DSP? Do self-service DSPs have their specific use cases? Which DSP platform is better for your business? Find ou...

How to Set Up Your First Programmatic Campaign in 3 Steps

Jun 05, 202612 min read

Want to run ads beyond Facebook and Google? Learn how to set up your first programmatic campaign in 30 minutes step by step, no technical background needed.

Ad Tech 101: The Full Stack Behind Every Ad You've Ever Seen

Jun 30, 202616 min read

Ad tech doesn't have to be complicated. Get a clear breakdown of all the key concepts: DSPs, SSPs, ad servers, ad exchanges, and many more.

What is a Supply-Side Platform, and When Publishers Need It

Jan 27, 202612 min read

A supply-side platform or SSP is a must-have programmatic tool for the supply side. But what if you could use your ad server as an SSP?