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Learn what supply path optimization is. Discover how both advertisers and publishers may benefit from optimizing the programmatic chain and cut unnecessary cost...
Ad servers are key to increasing revenue for publishers and optimizing ad performance for advertisers. Find your answer on how to choose ad server that suits yo...
Find out if bidder as a service is a revolution in digital advertising or simply a marketing fallacy. What are the reasons for BaaS? Does BaaS have any future? ...
Discover the powerful updates in Epom WL DSP 6.7, including improved payment configurations, smarter retargeting, enhanced analytics, and more. Streamline your ...
Choosing the right SSP can mean higher revenues and more control for publishers. Read the article to discover top supply-side platforms and find your match!
How to connect new SSPs in Epom white-label DSP: expand your supply sources, learn how SSPs work from the inside, and what’s the point of connecting new e...
Learn the benefits of Telegram and how to advertise on Mini Apps with any ad format, without additional payments and with optimized code before your competitors...
Monetizing ad inventory and finding the best way to launch campaigns require solving the ad network vs ad exchange dilemma. Read this article to get the answer!