Unleashing Power of Geos: Difference Between Geofencing vs. Geotargeting
Jan 29, 2021 · 7 min read
Learn the idea of geofencing & geo-targeting and their difference. FAQ, best practices, and guide on how to set up geofencing inside.
- See articles by category:
-
Latest
-
-
Summing up Epom's 2020: 13 Self-Awards of the Year
Dec 24, 2020 · 5 min readWanna know how Epom made it through 2020? Check out our year summary to find out the greatest things that were done.
-
Ad Retargeting Basics: How to Get Conversion Rate of a Champion
Dec 09, 2020 · 5 min readAd retargeting is one of the most effective methods to increase site visitor conversions. Read on to what ad retargeting is and how it works.
-
![State of Programmatic In-Housing 2021 [Infographic]](/resources/blog/state-of-in-house-programmatic-2021/211x126.png "State of Programmatic In-Housing 2021 [Infographic]")
![State of Programmatic In-Housing 2021 [Infographic]](/resources/blog/state-of-in-house-programmatic-2021/435x260.png "State of Programmatic In-Housing 2021 [Infographic]")
State of Programmatic In-Housing 2021 [Infographic]
Oct 22, 2020 · 5 min readFrom a buzzword to common practice: discover key programmatic in-housing stats for 2020-2021
-
What is the IAB TFC 2.0 Framework? Epom Joins the Party
Oct 13, 2020 · 8 min readThe second iteration of the IAB TFC is here. Read our quick guide to how it differs from the last verison and how it will benefit those in the digital advertisi...
-
5 Winning Ad Formats for Video Advertising in 2021
Oct 01, 2020 · 10 min readDiscover top 5 new & old video ad formats that will be a good pick in 2021
-
What is a Supply-Side Platform? Using an Ad Server as an SSP
Sep 16, 2020 · 10 min readA supply-side platform or SSP is a must-have programmatic tool for the supply side. But what if you could use your ad server as an SSP?
-
-
Most popular
-
What's Inside an Ad Server? A Complete Ad Serving Guide
Feb 5, 2020 · 9 min read -
5 Reasons Why White-Label DSP Beats Self-Serve DSP Hands Down [Quiz]
Jul 26, 2021 · 9 min read -
What is a White Label DSP and How it Helps You Scale
Sep 10, 2019 · 11 min read -
What is Programmatic Advertising: The Comprehensive Guide
Sep 24, 2018 · 10 min read
-
-
7 Advantages of Using Third-Party Ad Servers for Brands & Networks
Aug 19, 2020 · 8 min readWhat is a 3rd-party ad server and how does third-party ad serving work? Find out everything about third-party ad servers below.
-
Top 20 Most Burning Questions About Programmatic Advertising
Aug 3, 2020 · 11 min readStill have questions on what programmatic is and how to implement it properly? Read this article and find out twenty topical answers.