Epom Blog

Is traditional TV still a thing in advertising? And how does it work compared to digital TV? What do CTV and OTT mean? Read about it in our TV media buying guid...

Brand advertising vs performance advertising: what are the benefits and challenges of each? When to use them? Is there any middle ground? Find out in the articl...

Explore new features in Epom DSP for optimized ad spend. 6.3 and 6.4 releases include Even Pacing, improved bidstream export, analytics data folding, and more.

We're witnessing a surge in audio content, generating opportunities for marketers. Read the article to learn how to benefit from programmatic audio advertising!

Push advertising is coming into its renaissance. Why do push ad networks see it that way? How do you even start push action? Learn the secrets of push with Epom...

Media buying tools can help achieve any campaign goal, from attracting visitors to stimulating purchases. Learn more about media buying platforms with us!

Private marketplaces are hidden gems of digital advertising. Explore PMP programmatic meaning and advantages of PMP vs programmatic guaranteed in this article!

Discover Epom WL DSP 6.2 powerful new features: from Even Pacing for perfect ad delivery to Auto-Fill Retargeting Lists. Elevate your campaign game.