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Ad network vs ad agency vs ad exchange. Discover the differences between the platforms, the variables of each, and choose your best assistant in DSP advertising...
OTT marketing is growing colossal in 2024! Read the article to discover what over-the-top means and how to start using OTT advertising in your own campaigns
All about ad tech and ad serving technology: definition, key elements of the ecosystem, ad tech software specifics, and how to choose the best ad tech vendor
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Why does a self-serve DSP lose to a white-label DSP? Do self-service DSPs have their specific use cases? Which DSP platform is better for your business? Find ou...
Boost your ROI with expert tips on optimizing your ad campaign using Epom WL DSP. Get more conversions and maximize ad performance. Learn how to optimize effect...
The world of video ad serving tags is rough and complex. Let's analyze what makes VAST, VPAID, VMAP, MRAID, SIMID, and OMID different from each other
Discover the key differences between ad servers and demand-side platforms to find the best fit for your business goals in advertising.
Discover what a DSP in advertising is, how demand-side platforms work, and what features define the best programmatic DSPs. Learn fast — start optimizing ...
Why does a self-serve DSP lose to a white-label DSP? Do self-service DSPs have their specific use cases? Which DSP platform is better for your business? Find ou...
Programmatic digital advertising can be complicated, but we're here to help. Discover how to do programmatic advertising, how it works, and why it's so importan...