Ad Retargeting Basics: How to Get Conversion Rate of a Champion
Dec 09, 2020 · 5 min read
Ad retargeting is one of the most effective methods to increase site visitor conversions. Read on to what ad retargeting is and how it works.
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![State of Programmatic In-Housing 2021 [Infographic]](/resources/blog/state-of-in-house-programmatic-2021/435x260.png "State of Programmatic In-Housing 2021 [Infographic]")
State of Programmatic In-Housing 2021 [Infographic]
Oct 22, 2020 · 5 min readFrom a buzzword to common practice: discover key programmatic in-housing stats for 2020-2021
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What is the IAB TFC 2.0 Framework? Epom Joins the Party
Oct 13, 2020 · 8 min readThe second iteration of the IAB TFC is here. Read our quick guide to how it differs from the last verison and how it will benefit those in the digital advertisi...
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5 Winning Ad Formats for Video Advertising in 2022
Oct 01, 2020 · 10 min readDiscover top 5 new & old video ad formats that will be a good pick in 2021
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What is a Supply-Side Platform? Using an Ad Server as an SSP
Sep 16, 2020 · 10 min readA supply-side platform or SSP is a must-have programmatic tool for the supply side. But what if you could use your ad server as an SSP?
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7 Advantages of Using Third-Party Ad Servers for Brands & Networks
Aug 19, 2020 · 8 min readWhat is a 3rd-party ad server and how does third-party ad serving work? Find out everything about third-party ad servers below.
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Top 20 Most Burning Questions About Programmatic Advertising
Aug 3, 2020 · 11 min readStill have questions on what programmatic is and how to implement it properly? Read this article and find out twenty topical answers.
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![Connected TV Ads: Golden Age of Television Reloaded [+ Infographic]](/resources/blog/what-is-ctv-advertising/435x260.png "Connected TV Ads: Golden Age of Television Reloaded [+ Infographic]")
Connected TV Ads: Golden Age of Television Reloaded [+ Infographic]
Jul 3, 2020 · 7 min readThe most simple connected TV definition up to date. Fresh connected TV advertising infographic. Best CTV and OTT ad formats inside.
![5 Reasons Why White-Label DSP Beats Self-Serve DSP Hands Down [Quiz]](/resources/blog/5-key-differences-between-white-label-DSP-vs-self-serve-DSP/435x260.png "5 Reasons Why White-Label DSP Beats Self-Serve DSP Hands Down [Quiz]")
