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Boost your ad tech & programmatic knowledge with deep-level industry insights.
Learn how server-to-server conversion tracking works for programmatic ads and collect accurate conversion data using postback URLs.
Stay ahead with key programmatic advertising trends. Discover insights to optimize your ad strategy and excel at your ad campaigns.
Discover how header bidding can enhance your ad revenue and optimize inventory. Learn about server-side header bidding in our comprehensive guide for publishers...
Learn how to build your own demand side platform (DSP), compare build vs buy approaches, explore costs, timelines & benefits. Choose to build your own DSP or no...
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Discover how video ads for website publishers boost CPMs, engage users, and fit any site format. Learn strategies to monetize better and which formats to use
Epom DSP now integrates with Lotame and Pixalate, bringing advanced audience targeting and MRC-accredited fraud protection to every campaign.
Discover the key differences between ad servers and demand-side platforms to find the best fit for your business goals in advertising.
Discover what a DSP in advertising is, how demand-side platforms work, and what features define the best programmatic DSPs. Learn fast — start optimizing ...
![5 Reasons Why White-Label DSP Beats Self-Serve DSP Hands Down [Quiz]](/resources/blogArticles/5-key-differences-between-white-label-DSP-vs-self-serve-DSP/Preview.webp)
Why does a self-serve DSP lose to a white-label DSP? Do self-service DSPs have their specific use cases? Which DSP platform is better for your business? Find ou...
Programmatic digital advertising can be complicated, but we're here to help. Discover how to do programmatic advertising, how it works, and why it's so importan...