Ad Exchange - The What, How, and Why?
Jul 04, 202410 min read
Still getting confused with programmatic ad exchange basics? Learn what an ad exchange is, how an ad exchange works, and how SSPs, DSPs, and ad exchanges differ
Epom Blog
Boost your ad tech & programmatic knowledge with deep-level industry insights.
Sign up for our newsletter
-
-
The eCPM Playbook: How to Analyze This Metric and Boost Your Revenue
Jul 02, 20245 min readWhy eCPM is the key metric for publishers? What's the eCPM meaning and the eCPM formula? How to increase eCPM and earn more? Read the article to find the answer...
-
What is a Supply-Side Platform and the Many Ways to Use It
Jun 12, 202410 min readA supply-side platform or SSP is a must-have programmatic tool for the supply side. But what if you could use your ad server as an SSP?
-
Don't Sleep on Programmatic Video Advertising: Guide on Video DSPs, Ad Tags, and Campaign Setup
Jun 04, 202412 min readHow do you use programmatic video advertising? Don’t fall behind the competition; learn about how video DSPs and ad tags work and set up your video campai...
-
![Using DSP Platforms to Boost Media Buying [+ Top-9 DSP Examples Inside]](/resources/blogArticles/dsp-platform-examples/Preview.webp "Using DSP Platforms to Boost Media Buying [+ Top-9 DSP Examples Inside]")
Using DSP Platforms to Boost Media Buying [+ Top-9 DSP Examples Inside]
May 31, 202415 min readDiscover the best DSP platform to enhance your ad campaigns. Learn how top DSPs optimize ad buying, targeting, and performance for maximum ROI.
-
What Is A DSP: Best of Epom's Explanations in a Single Release
May 24, 202412 min readWhat is DSP in advertising? Discover the DSP types, the differences between a DSP and other ad tech elements, and how the platform works in a programmatic aucti...
-
DSP vs SSP (vs. DMP): Is There Room for Comparison and Which One Is for You?
May 14, 202410 min readComparing DSP vs SSP vs DMP to no avail? We’ve got you covered! Discover the difference, use cases and recommendations for each one of these ad tech platf...
-
Benefits of Programmatic Advertising: Unlock Cost-Efficient Campaigns in 2024
Apr 29, 202412 min readDiscover the advantages of programmatic advertising – from real-time optimization to audience targeting. Boost your ROI with automated ad buying. Learn mo...