Epom Blog

How to Build an Ad Server: do you build in-house, with the help of API or simply rent a white-label one? Discover which option suits which business best and why

What is a 3rd-party ad server and how does third-party ad serving work? Find out everything about third-party ad servers below.

White-label SSP vs self-serve SSP vs in-house SSP: which is more affordable? Which gives you more options? Learn how to use an ad server as a white-label SSP

Epom WL DSP 6.8: Discover what the Epom team has come up with in our new release. Inside, you’ll find long-awaited features, quality of life refinements a...

Learn what supply path optimization is. Discover how both advertisers and publishers may benefit from optimizing the programmatic chain and cut unnecessary cost...

Ad servers are key to increasing revenue for publishers and optimizing ad performance for advertisers. Find your answer on how to choose ad server that suits yo...

Find out if bidder as a service is a revolution in digital advertising or simply a marketing fallacy. What are the reasons for BaaS? Does BaaS have any future? ...

Discover the powerful updates in Epom WL DSP 6.7, including improved payment configurations, smarter retargeting, enhanced analytics, and more. Streamline your ...