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Epom Ad Server Blog

Discover the latest industry news about ad serving & programmatic advertising and learn how to enhance your workflow with ready-to-implement tips and hacks

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  • Meet Epom team at DMEXCO 2018
    Company News Events

    Meet Epom team at DMEXCO 2018

    Aug 1, 2018  ·  2 min read

    From year to year DMEXCO gears up ad tech and marketing decision-makers from all over the world for exhibiting, networking and learning out from expert talks.

  • Demand-Side Platform for Media Buying Explained
    Programmatic Demand Side Platform

    Demand-Side Platform for Media Buying Explained

    Jul 27, 2018  ·  8 min read

    Read the complete guide on what is DSP, how does demand-side platform work and how to choose one for programmatic advertising.

  • Epom Ad Server becomes TAG Registered Partner
    Company News Ad server

    Epom Ad Server becomes TAG Registered Partner

    Jun 21, 2018  ·  2 min read

    Epom becomes TAG Registered partner to contribute to promoting transparent advertising and eliminate fraudulent traffic, malware, and Internet piracy.

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    Join our network of 15,000+ digital experts, and get the latest industry-specific articles right to your inbox

  • How to reduce ad discrepancy?
    Metrics Analytics Ad server

    How to reduce ad discrepancy?

    Jun 8, 2018  ·  6 min read

    In the new digital advertising era, there are still blind spots that need to be reviewed, especially when it comes to payouts. At the end of the billing period,...

  • How Ad Server works
    Ad server

    How Ad Server works

    Mar 23, 2018  ·  6 min read

    A proper ad server is the core of online advertising. Knowing how the ad server works makes the choice of one a lot easier. Let's take a closer look at the ad s...

  • Top domain targeting option is available
    Ad server Metrics

    Top domain targeting option is available

    Feb 26, 2018  ·  3 min read

    Top domain targeting option ensures your ads appear only on the preferred websites and detects domain even if the tag, added to the website, is wrapped into the...

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      Sep 16, 2019  ·  9 min read
    • What is a White Label DSP and How it Helps You Scale

      Sep 10, 2019  ·  11 min read
    • How to Start Buying Ads Programmatically In-House

      Jun 14, 2019  ·  3 min read
    • What is Programmatic Advertising: The Comprehensive Guide

      Sep 24, 2018  ·  10 min read
  • Welcome Ad Opportunity Limits in Your Account
    Ad server Metrics

    Welcome Ad Opportunity Limits in Your Account

    Feb 16, 2018  ·  2 min read

    In most cases, advertisers count impressions not considering the number of ad opportunities they've got from the publisher. Read why do you need to limit them f...

  • Meet Interscroller: an Elegant Alternative to Interstitial
    Ad server Company News

    Meet Interscroller: an Elegant Alternative to Interstitial

    Jan 16, 2018  ·  2 min read

    The Interscroller is an inline ad format, where content comes into view when the user scrolls the article or feed. See its main benefits and test-drive it for y...

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