![What is an Ad Tag and How to Generate It [Examples Inside]](/resources/blogArticles/what-is-an-ad-tag/Preview.webp "What is an Ad Tag and How to Generate It [Examples Inside]")
What is an Ad Tag and How to Generate It [Examples Inside]
Jul 29, 202410 min read
A world without ad tags would be too sterile and boring — no flashing banners, no Youtube pre-rolls, and (!) no extra revenue for you. Since we're not liv...
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The Ad Network: Every Question Answered + Top 10 Display Advertising Platforms on the Market
Jul 26, 202411 min readWhat is a display ad network? How does it work and how is it different from other ad businesses? Learn that as well as top 10 display advertising platforms
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Banner Ad Sizes Mastery: Most Popular Options For Every Channel
Jul 16, 202412 min readWhat banner ad sizes are perfect for your campaign? In this article, we'll discuss standard and popular desktop and mobile banner ad sizes. Read and choose!
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Ad Exchange - The What, How, and Why?
Jul 04, 202410 min readStill getting confused with programmatic ad exchange basics? Learn what an ad exchange is, how an ad exchange works, and how SSPs, DSPs, and ad exchanges differ
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The eCPM Playbook: How to Analyze This Metric and Boost Your Revenue
Jul 02, 20245 min readWhy eCPM is the key metric for publishers? What's the eCPM meaning and the eCPM formula? How to increase eCPM and earn more? Read the article to find the answer...
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What is a Supply-Side Platform and the Many Ways to Use It
Jun 12, 202410 min readA supply-side platform or SSP is a must-have programmatic tool for the supply side. But what if you could use your ad server as an SSP?
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Don't Sleep on Programmatic Video Advertising: Guide on Video DSPs, Ad Tags, and Campaign Setup
Jun 04, 202412 min readHow do you use programmatic video advertising? Don’t fall behind the competition; learn about how video DSPs and ad tags work and set up your video campai...
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![Using DSP Platforms to Boost Media Buying [+ Top-9 DSP Examples Inside]](/resources/blogArticles/dsp-platform-examples/Preview.webp "Using DSP Platforms to Boost Media Buying [+ Top-9 DSP Examples Inside]")
Using DSP Platforms to Boost Media Buying [+ Top-9 DSP Examples Inside]
May 31, 202415 min readDiscover the best DSP platform to enhance your ad campaigns. Learn how top DSPs optimize ad buying, targeting, and performance for maximum ROI.