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Understand CPC, CPM, CPA, and modern ad payment models like CPV, CPI, and CPH. Compare strategies, learn cost per mille formula, and avoid overspend.
Discover if a data management platform is a viable option in current ad tech. Learn the difference between dmp vs cdp, when to use a DMP and how to build your o...
How do you build a first-party data strategy? Learn how first-party advertising differs from other data types, what its pros & cons are, and how to use it effec...
How to build your ad network: learn what tech you need, which niche to work in, who to hire, how to grow, optimize and advertise in this massive step-by-step gu...
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What is the difference between ad unit and inventory? What is digital ad placement, and how do you optimize it? Read on to discover publisher’s must-learn...
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A world without ad tags would be too sterile and boring — no flashing banners, no Youtube pre-rolls, and (!) no extra revenue for you. Since we're not liv...
Discover the key differences between ad servers and demand-side platforms to find the best fit for your business goals in advertising.
Everybody in the advertising world wants to hit bullseye with their creative. But only a few know which weapon is the most capable to deliver it there. And how ...
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Why does a self-serve DSP lose to a white-label DSP? Do self-service DSPs have their specific use cases? Which DSP platform is better for your business? Find ou...
Programmatic digital advertising can be complicated, but we're here to help. Discover how to do programmatic advertising, how it works, and why it's so importan...