Boost your ad tech & programmatic knowledge with deep-level industry insights.
This August, the Cloud Awards program announced winners, and Epom became the Best SaaS Product in the Media & Publishing category. Read more about this big win!
Programmatic advertising provides various opportunities for publishers. To get the most profit out of your ad inventory, check our list of the best SSP examples...
What is CDP? This article will answer the question! We discover the CDP meaning, what data the CDP collects, how much it costs, and how to choose one for busine...
How does header bidding work? How much should you invest to make it work? What even is header bidding in the first place? Learn the answers with this article!
In the world of modern digital marketing there are genuine leaders. Read this article to find the most interesting examples of programmatic advertising!
![Ad Placement Deep Dive: What You Should Know as a Publisher [+ Quiz]](/resources/blogArticles/ad-placement-guide/Preview.webp "Ad Placement Deep Dive: What You Should Know as a Publisher [+ Quiz]")
What is the difference between ad unit and inventory? What is digital ad placement, and how do you optimize it? Read on to discover publisher’s must-learn...
Waterfall bidding or header bidding? What is best to use in 2024? Find the answer in this header bidding vs waterfall comparison article and boost your campaign...
![What is an Ad Tag and How to Generate It [Examples Inside]](/resources/blogArticles/what-is-an-ad-tag/Preview.webp "What is an Ad Tag and How to Generate It [Examples Inside]")
A world without ad tags would be too sterile and boring — no flashing banners, no Youtube pre-rolls, and (!) no extra revenue for you. Since we're not liv...