Boost your ad tech & programmatic knowledge with deep-level industry insights.
Waterfall bidding or header bidding? What is best to use in 2024? Find the answer in this header bidding vs waterfall comparison article and boost your campaign...
![What is an Ad Tag and How to Generate It [Examples Inside]](/resources/blogArticles/what-is-an-ad-tag/Preview.webp "What is an Ad Tag and How to Generate It [Examples Inside]")
A world without ad tags would be too sterile and boring — no flashing banners, no Youtube pre-rolls, and (!) no extra revenue for you. Since we're not liv...
What is a display ad network? How does it work and how is it different from other ad businesses? Learn that as well as top 10 display advertising platforms
What banner ad sizes are perfect for your campaign? In this article, we'll discuss standard and popular desktop and mobile banner ad sizes. Read and choose!
Still getting confused with programmatic ad exchange basics? Learn what an ad exchange is, how an ad exchange works, and how SSPs, DSPs, and ad exchanges differ
Why eCPM is the key metric for publishers? What's the eCPM meaning and the eCPM formula? How to increase eCPM and earn more? Read the article to find the answer...
A supply-side platform or SSP is a must-have programmatic tool for the supply side. But what if you could use your ad server as an SSP?
How do you use programmatic video advertising? Don’t fall behind the competition; learn about how video DSPs and ad tags work and set up your video campai...