Epom WL DSP 6.9.2 or HTML5: Finally, Arrived
May 19, 20254 min read
Epom white-label DSP 6.9.2 introduces HTML5 creative support, click-to-bid optimization, currency exchange updates, and data export — all you need to enga...
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How to Build an Ad Server: 3 Ways From Hardest to Easiest
May 12, 20257 min readHow to Build an Ad Server: do you build in-house, with the help of API or simply rent a white-label one? Discover which option suits which business best and why
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7 Advantages of Using Third-Party Ad Servers for Brands & Networks
Apr 22, 202510 min readWhat is a 3rd-party ad server and how does third-party ad serving work? Find out everything about third-party ad servers below.
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White-Label SSP: A Tight Balance Between Freedom and Affordability
Apr 18, 20257 min readWhite-label SSP vs self-serve SSP vs in-house SSP: which is more affordable? Which gives you more options? Learn how to use an ad server as a white-label SSP
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Epom WL DSP 6.8: A Menu of Refinements and Upgrades
Apr 04, 20258 min readEpom WL DSP 6.8: Discover what the Epom team has come up with in our new release. Inside, you’ll find long-awaited features, quality of life refinements a...
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Supply Path Optimization: How to Bring Order to Your Media Buying
Mar 27, 20258 min readLearn what supply path optimization is. Discover how both advertisers and publishers may benefit from optimizing the programmatic chain and cut unnecessary cost...
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How to Choose Ad Server in 2025: Pro Tips, Hidden Traps & Smart Picks
Mar 20, 202511 min readAd servers are key to increasing revenue for publishers and optimizing ad performance for advertisers. Find your answer on how to choose ad server that suits yo...
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Bidder as a Service: Old Whine in a New Bottle
Mar 17, 20254 min readFind out if bidder as a service is a revolution in digital advertising or simply a marketing fallacy. What are the reasons for BaaS? Does BaaS have any future? ...