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Modern retail advertising is technology-based and helps companies reach customers efficiently. Read this article to learn more about retail media advertising!
The main goal of every publisher is to maximize revenues. Read this article to discover how solving the CPM vs RPM dilemma helps achieve this objective!
![How Often Do You Click? What Is CTR: Massive Tutorial [+ Calculator Inside]](/resources/blogArticles/click-through-rate/Preview.webp "How Often Do You Click? What Is CTR: Massive Tutorial [+ Calculator Inside]")
What Is CTR? How do you calculate? Why is CTR for search and display ads different and how to improve both? It’s time to answer these questions – cl...
Every buyer wants to prevent overpaying for ad inventory, and bid shading programmatic tools can help. What’s that, and how do they work? Stay with us to ...
If you're looking to expand your campaigns beyond instream ads, outstream video advertising can be a perfect option. Keep reading to find out about its benefits...
Is traditional TV still a thing in advertising? And how does it work compared to digital TV? What do CTV and OTT mean? Read about it in our TV media buying guid...
Brand advertising vs performance advertising: what are the benefits and challenges of each? When to use them? Is there any middle ground? Find out in the articl...
Explore new features in Epom DSP for optimized ad spend. 6.3 and 6.4 releases include Even Pacing, improved bidstream export, analytics data folding, and more.