Top 45 Blogs About Ad Tech, Programmatic, and Digital Advertising 2023
March 08, 202317 min read
Educate yourself about ad tech, programmatic, and advertising. Read 45 top digital advertising blogs to rise to the top of your industry.
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Open-Source vs Hosted Ad Server: Which Is Better for Ad Networks and Why?
February 21, 202310 min readWhat is an Open Source Ad Server? How is it different from hosted ad servers? Learn which software is better for business with our new guide.
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What Are HTML5 Ads and How to Serve Them Code-Free
February 14, 20239 min readA short guide on how your business can benefit from using HTML5 ads and how to serve these ad formats using templates.
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Contextual Targeting: A Simple Way To Make Ads Hyper Relevant
December 20, 20226 min readWith contextual targeting, you can show programmatic ads to people who will likely perceive your ads relevant and respond better to them.
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5 Effective Strategies for Publishers to Bypass Ad Blocking Extensions
September 14, 20227 min readAre ad blockers affecting your website monetization revenue? Here are five ways to effectively deal with ad-blocking extensions.
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CPM, CPC, CPA: Make a Fail-Proof Choice for Your Ad Campaign
August 30, 20229 min readA detailed comparison of CPM, CPC, CPA + 5 more pricing models to help you choose the right one.
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Epom WL DSP Season 5, Episode 2: Where UI Meets UX
July 22, 20225 min readThe latest version of Epom white-label DSP is the perfect combination of the latest UI and UX updates. Filters, search bars, and grouped SSP endpoints will lea...
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How to 2022: Seven Advertising Industry Insights
Apr 08, 20228 min readEpom interviewed some major digital agencies about 2022. Performance, 3rd-party cookies, and programmatic among the highlights.