Boost your ad tech & programmatic knowledge with deep-level industry insights.
The world of video ad serving tags is rough and complex. Let's analyze what makes VAST, VPAID, VMAP, MRAID, SIMID, and OMID different from each other
Did you know what is bidstream data in programmatic advertising? Find out the value of bidstream and how it's compared to other sources of data like DMP.
Learn how to start your own programmatic advertising agency based on white-label RTB technology and make money on selling traffic.
Programmatic digital advertising can be complicated, but we're here to help. Discover how to do programmatic advertising, how it works, and why it's so importan...
Dive deep into server-side header bidding with us! We've got the insights you need, from its challenges to steps to optimize it.
Affiliate World Europe is over. Since the dust is settled, it's time to talk about the insights, trends, and opinions brought by affiliate marketing experts in ...
What is in-house programmatic? How do advertisers buying media programmatically approach this method? Discover everything you need to know about in-housing in 2...
Learn how server-to-server conversion tracking works for programmatic ads and collect accurate conversion data using postback URLs.