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The second iteration of the IAB TFC is here. Read our quick guide to how it differs from the last verison and how it will benefit those in the digital advertisi...
Discover top 5 new & old video ad formats that will be a good pick in 2021
A supply-side platform or SSP is a must-have programmatic tool for the supply side. But what if you could use your ad server as an SSP?
Still have questions on what programmatic is and how to implement it properly? Read this article and find out twenty topical answers.
How to bid on traffic in a white-label DSP properly? Auction dynamics explained in 4 steps: bid request, bid response, win, impression.
![The Anatomy of Programmatic Advertising [Infographic]](/resources/blog/the-anatomy-of-programmatic/435x260.png "The Anatomy of Programmatic Advertising [Infographic]")
Ready to see the most creative infographic about programmatic advertising? Check out Epom's Anatomy of Programmatic.
Waterfalling or header bidding? What is best to use in 2020? Find out the answer in this waterfall vs. header bidding comparison article.
Educate yourself about ad tech, programmatic, and advertising. Read 22 top digital advertising blogs to rise on top of your industry.
What is an ad server and how does ad serving work? Find out answers to these questions as well as ad server benefits for ad networks.
![5 Reasons Why White-Label DSP Beats Self-Serve DSP Hands Down [Quiz]](/resources/blog/5-key-differences-between-white-label-DSP-vs-self-serve-DSP/435x260.png "5 Reasons Why White-Label DSP Beats Self-Serve DSP Hands Down [Quiz]")
What is the difference between a white-label DSP & self-serve DSP? Let's discover what do these two demand-side platforms mean in programmatic.
Everybody in the advertising world wants to hit bullseye with their creative. But only a few know which weapon is the most capable to deliver it there. And how do they do it, if its powerful essence hides behind indigestible terminology?
In this article, we explain what programmatic advertising is, discover best display advertising practices and unleash programmatic trends.
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