Programmatic Advertising

How to bid on traffic in a white-label DSP properly? Auction dynamics explained in 4 steps: bid request, bid response, win, impression.

Ready to see the most creative infographic about programmatic advertising? Check out Epom's Anatomy of Programmatic.

Waterfalling or header bidding? What is best to use in 2020? Find out the answer in this waterfall vs. header bidding comparison article.

Educate yourself about ad tech, programmatic, and advertising. Read 22 top digital advertising blogs to rise on top of your industry.

What is the difference between the ad server and DSP for advertisers? Which ad campaigns yield the best results? Open this and figure out.

Want to start with programmatic ads, but have no idea how to create an ad campaign? Read this and learn how to set up an ad campaign in 10 min.

The white-label DSP 3.7 release is out! Upgrade your programmatic platform and get access to lifetime analytics, app info augmentor, and geofence targeting.

Programmatic ad buying has conquered the world. Is direct ad buying irrevocably off the game? Let?s start a programmatic vs. direct battle.

What is the difference between a white-label DSP & self-serve DSP? Let's discover what do these two demand-side platforms mean in programm...