Programmatic Advertising

Still searching for RTB meaning? Find out what real-time bidding is, how RTB programmatic works, and all the pros and cons of using RTB advertising yourself

Programmatic advertising provides various opportunities for publishers. To get the most profit out of your ad inventory, check our list of the best SSP examples...

In the world of modern digital marketing there are genuine leaders. Read this article to find the most interesting examples of programmatic advertising!

Waterfall bidding or header bidding? What is best to use in 2024? Find the answer in this header bidding vs waterfall comparison article and boost your campaign...

What is a display ad network? How does it work and how is it different from other ad businesses? Learn that as well as top 10 display advertising platforms

What banner ad sizes are perfect for your campaign? In this article, we'll discuss standard and popular desktop and mobile banner ad sizes. Read and choose!

Still getting confused with programmatic ad exchange basics? Learn what an ad exchange is, how an ad exchange works, and how SSPs, DSPs, and ad exchanges differ

A supply-side platform or SSP is a must-have programmatic tool for the supply side. But what if you could use your ad server as an SSP?