Find the latest articles and expert advice on how to get the most out of programmatic advertising
In the world of modern digital marketing there are genuine leaders. Read this article to find the most interesting examples of programmatic advertising!
Waterfall bidding or header bidding? What is best to use in 2024? Find the answer in this header bidding vs waterfall comparison article and boost your campaign...
What is a display ad network? How does it work and how is it different from other ad businesses? Learn that as well as top 10 display advertising platforms
What banner ad sizes are perfect for your campaign? In this article, we'll discuss standard and popular desktop and mobile banner ad sizes. Read and choose!
Still getting confused with programmatic ad exchange basics? Learn what an ad exchange is, how an ad exchange works, and how SSPs, DSPs, and ad exchanges differ
A supply-side platform or SSP is a must-have programmatic tool for the supply side. But what if you could use your ad server as an SSP?
How do you use programmatic video advertising? Don’t fall behind the competition; learn about how video DSPs and ad tags work and set up your video campai...
What is DSP in advertising? Discover the DSP types, the differences between a DSP and other ad tech elements, and how the platform works in a programmatic aucti...