Epom DSP 4.7: Revamped Bidding Rules, Bid Floor Price Optimizer & More
Feb 09, 2021 · 5 min read
Discover the new features of Epom white-label DSP 4.7. Discover revamped bidding rules, custom roles for DSP rules, and bid request validator.
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Unleashing Power of Geos: Difference Between Geofencing vs. Geotargeting
Jan 29, 2021 · 7 min readLearn the idea of geofencing & geo-targeting and their difference. FAQ, best practices, and guide on how to set up geofencing inside.
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![State of Programmatic In-Housing 2021 [Infographic]](/resources/blog/state-of-in-house-programmatic-2021/435x260.png "State of Programmatic In-Housing 2021 [Infographic]")
State of Programmatic In-Housing 2021 [Infographic]
Oct 22, 2020 · 5 min readFrom a buzzword to common practice: discover key programmatic in-housing stats for 2020-2021
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What is the IAB TFC 2.0 Framework? Epom Joins the Party
Oct 13, 2020 · 8 min readThe second iteration of the IAB TFC is here. Read our quick guide to how it differs from the last verison and how it will benefit those in the digital advertisi...
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5 Winning Ad Formats for Video Advertising in 2022
Oct 01, 2020 · 10 min readDiscover top 5 new & old video ad formats that will be a good pick in 2021
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What is a Supply-Side Platform? Using an Ad Server as an SSP
Sep 16, 2020 · 10 min readA supply-side platform or SSP is a must-have programmatic tool for the supply side. But what if you could use your ad server as an SSP?
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Top 20 Most Burning Questions About Programmatic Advertising
Aug 3, 2020 · 11 min readStill have questions on what programmatic is and how to implement it properly? Read this article and find out twenty topical answers.
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Top 5 Reasons You Can't Bid on Traffic in a White-Label DSP
Jun 16, 2020 · 7 min readHow to bid on traffic in a white-label DSP properly? Auction dynamics explained in 4 steps: bid request, bid response, win, impression.
