Programmatic Advertising

A supply-side platform or SSP is a must-have programmatic tool for the supply side. But what if you could use your ad server as an SSP?

Still have questions on what programmatic is and how to implement it properly? Read this article and find out twenty topical answers.

How to bid on traffic in a white-label DSP properly? Auction dynamics explained in 4 steps: bid request, bid response, win, impression.

Ready to see the most creative infographic about programmatic advertising? Check out Epom's Anatomy of Programmatic.

Waterfalling or header bidding? What is best to use in 2020? Find out the answer in this waterfall vs. header bidding comparison article.

Educate yourself about ad tech, programmatic, and advertising. Read 22 top digital advertising blogs to rise on top of your industry.

What is the difference between the ad server and DSP for advertisers? Which ad campaigns yield the best results? Open this and figure out.

Want to start with programmatic ads, but have no idea how to create an ad campaign? Read this and learn how to set up an ad campaign in 10 min.

The white-label DSP 3.7 release is out! Upgrade your programmatic platform and get access to lifetime analytics, app info augmentor, and geofence targeting.