
The Nuts and Bolts of Real-Time Bidding
RTB refers to automatic media buying with inventory being sold per impression on instant auctions that fire before a visitor opens a page.
RTB refers to automatic media buying with inventory being sold per impression on instant auctions that fire before a visitor opens a page.
Epom interviewed some major digital agencies about 2022. Performance, 3rd-party cookies, and programmatic among the highlights.
Major ad tech predictions and programmatic trends summarized in a single article. Discover innovations to enrich your media buying in 2022.
All you need to know about ad discrepancy is gathered here: definition, formula, and causes. Let's look at how to reduce ad discrepancy today.
What is the difference between a white-label DSP & self-serve DSP? Let's discover what do these two demand-side platforms mean in programm...
Get an in-depth understanding of what an ad exchange is, how it works, and most importantly, how to get the most out of it.
Discover the new features of Epom white-label DSP 4.7. Discover revamped bidding rules, custom roles for DSP rules, and bid request validator.
Learn the idea of geofencing & geo-targeting and their difference. FAQ, best practices, and guide on how to set up geofencing inside.
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