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Educate yourself about ad tech, programmatic, and advertising. Read 45 top digital advertising blogs to rise to the top of your industry.
With contextual targeting, you can show programmatic ads to people who will likely perceive your ads relevant and respond better to them.
![What Is Ad Discrepancy and How to Minimize It Today and in the Long Run [+Checklist]](/resources/blogArticles/reduce-ad-discrepancy-update/Preview.webp)
All you need to know about ad discrepancy is gathered here: definition, formula, and causes. Let's look at how to reduce ad discrepancy today.
The second iteration of the IAB TFC is here. Read our quick guide to how it differs from the last verison and how it will benefit those in the digital advertisi...
Discover top 5 new & old video ad formats that will be a good pick in 2023
How to bid on traffic in a white-label DSP properly? Auction dynamics explained in 4 steps: bid request, bid response, win, impression.
Discover the key differences between ad servers and demand-side platforms to find the best fit for your business goals in advertising.
Everybody in the advertising world wants to hit bullseye with their creative. But only a few know which weapon is the most capable to deliver it there. And how ...
![5 Reasons Why White-Label DSP Beats Self-Serve DSP Hands Down [Quiz]](/resources/blogArticles/5-key-differences-between-white-label-DSP-vs-self-serve-DSP/Preview.webp)
Why does a self-serve DSP lose to a white-label DSP? Do self-service DSPs have their specific use cases? Which DSP platform is better for your business? Find ou...
Programmatic digital advertising can be complicated, but we're here to help. Discover how to do programmatic advertising, how it works, and why it's so importan...