Header Bidding Explained: How To, How Much and Why?
Aug 23, 202410 min read
How does header bidding work? How much should you invest to make it work? What even is header bidding in the first place? Learn the answers with this article!
Publisher News
Discover the latest publisher news, updates and tips from experts in programmatic advertising.
Sign up for our newsletter
-
-
The eCPM Playbook: How to Analyze This Metric and Boost Your Revenue
Jul 02, 20245 min readWhy eCPM is the key metric for publishers? What's the eCPM meaning and the eCPM formula? How to increase eCPM and earn more? Read the article to find the answer...
-
What Makes the Best Ad Servers for Publishers? 5 Non-Obvious Factors to Keep in Mind
Feb 28, 20248 min readLooking for an ad server for publishers that care about brand safety? Look no further – read the article to discover five factors that make the best ad se...
-
A Publisher's Guide to Server-Side Header Bidding
Oct 11, 20237 min readDive deep into server-side header bidding with us! We've got the insights you need, from its challenges to steps to optimize it.
-
5 Effective Strategies for Publishers to Bypass Ad Blocking Extensions
September 14, 20227 min readAre ad blockers affecting your website monetization revenue? Here are five ways to effectively deal with ad-blocking extensions.