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Choosing the right SSP can mean higher revenues and more control for publishers. Read the article to discover top supply-side platforms and find your match!
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If you’re a publisher looking for a way to maximize revenues without much hustle, ad mediation may be the right thing to try. Read the article to learn mo...
The main goal of every publisher is to maximize revenues. Read this article to discover how solving the CPM vs RPM dilemma helps achieve this objective!
Private marketplaces are hidden gems of digital advertising. Explore PMP programmatic meaning and advantages of PMP vs programmatic guaranteed in this article!
Programmatic advertising provides various opportunities for publishers. To get the most profit out of your ad inventory, check our list of the best SSP examples...
Why eCPM is the key metric for publishers? What's the eCPM meaning and the eCPM formula? How to increase eCPM and earn more? Read the article to find the answer...
Discover the key differences between ad servers and demand-side platforms to find the best fit for your business goals in advertising.
Everybody in the advertising world wants to hit bullseye with their creative. But only a few know which weapon is the most capable to deliver it there. And how ...
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Why does a self-serve DSP lose to a white-label DSP? Do self-service DSPs have their specific use cases? Which DSP platform is better for your business? Find ou...
Programmatic digital advertising can be complicated, but we're here to help. Discover how to do programmatic advertising, how it works, and why it's so importan...