
CPM vs RPM Debate: Balancing Metrics for Maximizing Earnings
The main goal of every publisher is to maximize revenues. Read this article to discover how solving the CPM vs RPM dilemma helps achieve this objective!
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The main goal of every publisher is to maximize revenues. Read this article to discover how solving the CPM vs RPM dilemma helps achieve this objective!
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Why eCPM is the key metric for publishers? What's the eCPM meaning and the eCPM formula? How to increase eCPM and earn more? Read the article to find the answer...
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