CPM vs RPM Debate: Balancing Metrics for Maximizing Earnings
Nov 20, 20249 min read
The main goal of every publisher is to maximize revenues. Read this article to discover how solving the CPM vs RPM dilemma helps achieve this objective!
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PMP Programmatic: How Private Marketplaces Maximize Value for Publishers and Advertisers
Oct 01, 202410 min readPrivate marketplaces are hidden gems of digital advertising. Explore PMP programmatic meaning and advantages of PMP vs programmatic guaranteed in this article!
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Supply-Side Platform Examples: Top 5 Options for Maximizing Publishers' Revenue
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The eCPM Playbook: How to Analyze This Metric and Boost Your Revenue
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5 Effective Strategies for Publishers to Bypass Ad Blocking Extensions
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