Ad Server News

Ad Server analytics explained: get an extensive review of the key ad server metrics for media buying.

Epom becomes TAG Registered partner to contribute to promoting transparent advertising and eliminate fraudulent traffic, malware, and Internet piracy.

In the new digital advertising era, there are still blind spots that need to be reviewed, especially when it comes to payouts. At the end of the billing period,...

Top domain targeting option ensures your ads appear only on the preferred websites and detects domain even if the tag, added to the website, is wrapped into the...

In most cases, advertisers count impressions not considering the number of ad opportunities they've got from the publisher. Read why do you need to limit them f...

The Interscroller is an inline ad format, where content comes into view when the user scrolls the article or feed. See its main benefits and test-drive it for y...

Are you still not familiar with native advertising? With more advertisers switching to native formats, the demand for these solutions is on the rise.

Epom Ad Server presents clients with the option to use server-side loading for native advertising, increasing the ads' performance and minimising ad blocking ra...

Aiming to simplify our clients' daily routine work and enable them to track ad performance accurately, the Epom Ad Server team has prepared a set of functional ...