Post-Coronapocalypse Survival Guide for Brands and Ad Networks
May 7, 20205 min read
Ready to see the most creative infographic about programmatic advertising? Check out Epom's Anatomy of Programmatic.
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Ad Tech 101: All You Need to Know About Ad Technology in 2023
Apr 28, 20205 min readAll about ad tech: definition, difference between ad tech and martech, ad tech software & ecosystem, and how to choose an ad tech vendor.
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![What is an Ad Tag and How to Generate It [Examples Inside]](/resources/blogArticles/what-is-an-ad-tag/Preview.webp "What is an Ad Tag and How to Generate It [Examples Inside]")
What is an Ad Tag and How to Generate It [Examples Inside]
Mar 11, 20204 min readA world without ad tags would be too sterile and boring ? no flashing banners, no Youtube pre-rolls, and (!) no extra revenue for you. Since we're not living in...
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Chrome's SameSite Cookie Changes - What Do They Mean for Ad Tech?
Feb 13, 20204 min readChrome has rolled out its SameSite cookie update on February 4, find out how it will impact you as a publisher or an ad tech agency.
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What's Inside an Ad Server? A Complete Ad Serving Guide
Feb 5, 20209 min readWhat is an ad server and how does ad serving work? Find out answers to these questions as well as ad server benefits for ad networks.
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Two Ways to Optimize Ad Serving: Waterfall vs. Header Bidding
Jan 30, 20208 min readWaterfalling or header bidding? What is best to use in 2020? Find out the answer in this waterfall vs. header bidding comparison article.
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Outstream Video Ads: Moving Beyond the Limitations of Pre-Roll
Dec 18, 20196 min readYou already run pre-roll ads. What about outstream video? Welcome a new video ad format to revolutionize your digital strategy.
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DSP or Ad Server? The Best Tool for Your Media Buying Revealed
Nov 7, 20196 min readWhat is the difference between the ad server and DSP for advertisers? Which ad campaigns yield the best results? Open this and figure out.
