Ad Tech 101: All You Need to Know About Ad Technology in 2023
Apr 28, 2020 · 5 min read
All about ad tech: definition, difference between ad tech and martech, ad tech software & ecosystem, and how to choose an ad tech vendor.
-
-
![What is an Ad Tag and How to Generate It [Examples Inside]](/resources/blog/what-is-an-ad-tag/Preview.webp "What is an Ad Tag and How to Generate It [Examples Inside]")
What is an Ad Tag and How to Generate It [Examples Inside]
Mar 11, 2020 · 4 min readA world without ad tags would be too sterile and boring ? no flashing banners, no Youtube pre-rolls, and (!) no extra revenue for you. Since we?re not living in...
-
Chrome's SameSite Cookie Changes - What Do They Mean for Ad Tech?
Feb 13, 2020 · 4 min readChrome has rolled out its SameSite cookie update on February 4, find out how it will impact you as a publisher or an ad tech agency.
-
What's Inside an Ad Server? A Complete Ad Serving Guide
Feb 5, 2020 · 9 min readWhat is an ad server and how does ad serving work? Find out answers to these questions as well as ad server benefits for ad networks.
-
Two Ways to Optimize Ad Serving: Waterfall vs. Header Bidding
Jan 30, 2020 · 8 min readWaterfalling or header bidding? What is best to use in 2020? Find out the answer in this waterfall vs. header bidding comparison article.
-
Outstream Video Ads: Moving Beyond the Limitations of Pre-Roll
Dec 18, 2019 · 6 min readYou already run pre-roll ads. What about outstream video? Welcome a new video ad format to revolutionize your digital strategy.
-
DSP or Ad Server? The Best Tool for Your Media Buying Revealed
Nov 7, 2019 · 6 min readWhat is the difference between the ad server and DSP for advertisers? Which ad campaigns yield the best results? Open this and figure out.
-
Programmatic or Direct Media Buying: Is It Really a Choice in 2023?
Sep 30, 2019 · 12 min readProgrammatic ad buying has conquered the world. Is direct ad buying irrevocably off the game? Let?s start a programmatic vs. direct battle.
