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What is the difference between ad unit and inventory? What is digital ad placement, and how do you optimize it? Read on to discover publisher’s must-learn...
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A world without ad tags would be too sterile and boring — no flashing banners, no Youtube pre-rolls, and (!) no extra revenue for you. Since we're not liv...
Confusing adtech and martech? Don't worry! Click here to discover every major and minor difference in purpose, tech stack, and usage between martech and adtech.
The right SaaS ad platform can help optimize ad delivery and grow your business. Read this article to find out how to choose the best SaaS ad server!
Discover practical strategies for CTV advertising that engage viewers and maximize impact. Read the comprehensive guide to using a CTV ad server
How to Build an Ad Server: do you build in-house, with the help of API or simply rent a white-label one? Discover which option suits which business best and why
Discover the key differences between ad servers and demand-side platforms to find the best fit for your business goals in advertising.
Discover what a DSP in advertising is, how demand-side platforms work, and what features define the best programmatic DSPs. Learn fast — start optimizing ...
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Why does a self-serve DSP lose to a white-label DSP? Do self-service DSPs have their specific use cases? Which DSP platform is better for your business? Find ou...
Programmatic digital advertising can be complicated, but we're here to help. Discover how to do programmatic advertising, how it works, and why it's so importan...