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Programmatic advertising provides various opportunities for publishers. To get the most profit out of your ad inventory, check our list of the best SSP examples...
Waterfall bidding or header bidding? What is best to use in 2024? Find the answer in this header bidding vs waterfall comparison article and boost your campaign...
Unlock the power of native advertising: Explore our comprehensive guide to learn native advertising strategies, tips, and best practices.
All about ad tech and ad serving technology: definition, key elements of the ecosystem, ad tech software specifics, and how to choose the best ad tech vendor
The world of video ad serving tags is rough and complex. Let's analyze what makes VAST, VPAID, VMAP, MRAID, SIMID, and OMID different from each other
What is an Open Source Ad Server? How is it different from hosted ad servers? Learn which software is better for business with our new guide.
Discover the key differences between ad servers and demand-side platforms to find the best fit for your business goals in advertising.
Discover what a DSP in advertising is, how demand-side platforms work, and what features define the best programmatic DSPs. Learn fast — start optimizing ...
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Why does a self-serve DSP lose to a white-label DSP? Do self-service DSPs have their specific use cases? Which DSP platform is better for your business? Find ou...
Programmatic digital advertising can be complicated, but we're here to help. Discover how to do programmatic advertising, how it works, and why it's so importan...