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What is a 3rd-party ad server and how does third-party ad serving work? Find out everything about third-party ad servers below.
Choosing the right SSP can mean higher revenues and more control for publishers. Read the article to discover top supply-side platforms and find your match!
Learn the benefits of Telegram and how to advertise on Mini Apps with any ad format, without additional payments and with optimized code before your competitors...
Monetizing ad inventory and finding the best way to launch campaigns require solving the ad network vs ad exchange dilemma. Read this article to get the answer!
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What Is CTR? How do you calculate? Why is CTR for search and display ads different and how to improve both? It’s time to answer these questions – cl...
Still searching for an explanation of digital OOH? You're at the right spot! Learn DOOH advertising, Dooh ad servers and how to become a pro at programmatic DOO...
Discover the key differences between ad servers and demand-side platforms to find the best fit for your business goals in advertising.
Everybody in the advertising world wants to hit bullseye with their creative. But only a few know which weapon is the most capable to deliver it there. And how ...
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Why does a self-serve DSP lose to a white-label DSP? Do self-service DSPs have their specific use cases? Which DSP platform is better for your business? Find ou...
Programmatic digital advertising can be complicated, but we're here to help. Discover how to do programmatic advertising, how it works, and why it's so importan...