Ad Retargeting Basics: How to Get Conversion Rate of a Champion
Dec 09, 20205 min read
Ad retargeting is one of the most effective methods to increase site visitor conversions. Read on to what ad retargeting is and how it works.
Digital Advertising News & Trends
Best trends and news from the world of digital advertising gathered here. Read, learn, and implement the better advertising strategy.
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![State of Programmatic In-Housing 2023 [Infographic]](/resources/blogArticles/state-of-in-house-programmatic-2021/Preview.png "State of Programmatic In-Housing 2023 [Infographic]")
State of Programmatic In-Housing 2023 [Infographic]
Oct 22, 20205 min readFrom a buzzword to common practice: discover key programmatic in-housing stats for 2022-2023
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5 Winning Ad Formats for Video Advertising in 2023
Oct 01, 202010 min readDiscover top 5 new & old video ad formats that will be a good pick in 2023
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7 Advantages of Using Third-Party Ad Servers for Brands & Networks
Aug 19, 20208 min readWhat is a 3rd-party ad server and how does third-party ad serving work? Find out everything about third-party ad servers below.
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![Connected TV Ads: Golden Age of Television Reloaded [+ Infographic]](/resources/blogArticles/what-is-ctv-advertising/435x260.png "Connected TV Ads: Golden Age of Television Reloaded [+ Infographic]")
Connected TV Ads: Golden Age of Television Reloaded [+ Infographic]
Jul 3, 20207 min readThe most simple connected TV definition up to date. Fresh connected TV advertising infographic. Best CTV and OTT ad formats inside.
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How to Save up to $36,000 on Advertising? The MarTech Podcast with Epom's Sergey Shchelkov
Jun 4, 20205 min readLearn about cutting-edge strategies and tips for better advertising on the new podcast with Sergey Shchelkov.
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What Are Rich Media Ads? Outperform Banners by 267%
May 14, 202010 min readWhat are rich media ads? Learn the features of rich media ads, how to use them, and how they differ from other ad formats.
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Post-Coronapocalypse Survival Guide for Brands and Ad Networks
May 7, 20205 min readReady to see the most creative infographic about programmatic advertising? Check out Epom's Anatomy of Programmatic.