Ad Tech 101: All You Need to Know About Ad Tech Landscape in 2024
All about ad tech and ad serving technology: definition, key elements of the ecosystem, ad tech software specifics, and how to choose the best ad tech vendor
Boost your ad tech & programmatic knowledge with deep-level industry insights.
All about ad tech and ad serving technology: definition, key elements of the ecosystem, ad tech software specifics, and how to choose the best ad tech vendor
Why does a self-serve DSP lose to a white-label DSP? Do self-service DSPs have their specific use cases? Which DSP platform is better for your business? Find ou...
What is a data management platform? How does it work, and is it worth investing in? Read the article and discover everything there is to know about DMPs.
Boost your ROI with expert tips on optimizing your ad campaign using Epom WL DSP. Get more conversions and maximize ad performance. Learn how to optimize effect...
The world of video ad serving tags is rough and complex. Let's analyze what makes VAST, VPAID, VMAP, MRAID, SIMID, and OMID different from each other
Did you know what is bidstream data in programmatic advertising? Find out the value of bidstream and how it's compared to other sources of data like DMP.
Learn how to start your own programmatic advertising agency based on white-label RTB technology and make money on selling traffic.
Programmatic digital advertising can be complicated, but we're here to help. Discover how to do programmatic advertising, how it works, and why it's so importan...